Plusgrade
The market leading provider of upgrade solutions, a key segment of the fast-growing ancillary revenue and merchandising sector
844 employees · est. 2009 · Montreal, Canada
Plusgrade is the older company (2013 vs 2009); Plusgrade is the larger of the two.
Side-by-Side Comparison
| Metric | Hepstar | Plusgrade |
|---|---|---|
| Founded | ||
| Founded | 2013 | 2009 older |
| Headquarters | ||
| Headquarters | South Africa | Montreal, Canada |
| Employees | ||
| Employees | 24 | 844 larger |
| Industry | ||
| Industry | Information Technology, Insurance, Insurtech | Entertainment, SaaS, Transportation |
| Funding Stage | ||
| Funding Stage | Seed | Post IPO |
| Total Funding | ||
| Total Funding | Not tracked yet | $155.70M |
| Funding Rounds | ||
| Funding Rounds | Not tracked yet | 5 |
| Services | ||
| Services | Not tracked yet | Premium Upgrade, Seat Blocker, SpeedPass, StayExtend, StayPlus, Loyalty Solutions by Points |
| Target Customers | ||
| Target Customers | Not tracked yet | Airlines, Hospitality Providers, Cruise Lines, Rail Operators |
| Taxonomy | ||
| Taxonomy | Travel Ancillary Aggregation, Insurance Product Merchandising, Personalization, E-commerce Optimization, Recommendation Engine, Merchandising, Promotional Tools, Conversion Optimization, Point-of-sale Optimization, Machine Learning, Global Expansion, Online Travel Providers, Ancillary Revenue Optimization, AB Testing | Ancillary Revenue Solutions, Upgrade Solutions, Merchandising Sector, Travel Industry, Airline Industry, Revenue Optimization, Customer Experience Enhancement, Up-sell Strategies, Hospitality Sector, Cruise Industry, Passenger Rail, Revenue Streams, Partnerships |
| Website | ||
| Website | hepstar.com | plusgrade.com |
About Hepstar
Hepstar is a travel ancillary aggregator and recommendation engine focused on optimal and personalised packaging of ancillary products for customers of online travel providers. Its engine uses anonymous historical and empirical data collected from the travel booking process, including contextual a...
About Plusgrade
Plusgrade, founded in 2009 and headquartered in Canada, is a market leader in providing upgrade solutions within the fast-growing ancillary revenue and merchandising sector. The company specializes in enhancing the travel experience through innovative ancillary revenue solutions, partnering with ove...
We will tell you when either one moves
BounceWatch watches Hepstar and Plusgrade for new funding, fast hiring, new executives and a change of software vendor. When one happens, we email you the same day.
Funding, hiring, leadership and stack changes at Hepstar and Plusgrade — by email.
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Compiled from the BounceWatch company index. We last looked at Plusgrade on 8 Jan 2026. Where a field is blank here, it means we have not recorded it — not that the answer is zero. How we source and date this.