Hootsuite
Too many brands suck at social. Yours doesn’t have to.
1657 employees · est. 2008 · Canada
Planable
The one place to plan, create, approve, and schedule all your content. 🤩
60 employees · est. 2016 · Bucharest, United States
Hootsuite is the older company (2008 vs 2016); Hootsuite is the larger of the two.
1 signal in the last 90 days
Side-by-Side Comparison
| Metric | Hootsuite | Planable |
|---|---|---|
| Founded | ||
| Founded | 2008 older | 2016 |
| Headquarters | ||
| Headquarters | Canada | Bucharest, United States |
| Employees | ||
| Employees | 1657 larger | 60 |
| Industry | ||
| Industry | Marketing, AdTech | Not tracked yet |
| Funding Stage | ||
| Funding Stage | Series D | Acquired |
| Total Funding | ||
| Total Funding | $299.90M | $100.00K |
| Funding Rounds | ||
| Funding Rounds | 6 | 3 |
| Services | ||
| Services | Social Media Management Platform, Content Planning and Publishing, Customer Care and Engagement, AI-driven Insights and Analytics, Trend Tracking and Reporting, Employee Advocacy Programs | multi-channel content calendar, agency workflow management, centralized campaign management, social media collaboration, SEO and AI search optimization, content approval and scheduling, analytics and reporting |
| Target Customers | ||
| Target Customers | Enterprises, Small and Medium-sized Businesses, Marketing Agencies, Technology Companies, Nonprofits | marketing agencies, multi-location brands, multi-brand companies, content creators, digital marketers, brand managers |
| Taxonomy | ||
| Taxonomy | Social Media Management, Social Commerce, Customer Engagement, Social Media Analytics, Social Selling, Content Scheduling, Multi-Platform Management, Customer Service Streamlining, Marketing Automation, Ad Campaign Management, Online Education, Professional Certifications, Social Media Tools | Social Media Management, Content Planning, Marketing Collaboration, Approval Workflow, Social Media Analytics, Content Creation, Real-time Collaboration, Visual Content Mockup, Marketing Tools, Content Scheduling, Social Feed Visualization, Team Collaboration, Marketing Automation |
| Website | ||
| Website | hootsuite.com | planable.io |
About Hootsuite
Hootsuite, founded in 2008, is a Canadian-based company operating in the Marketing and AdTech industries, with headquarters in Canada. The company aims to elevate brand performance on social media, capturing its mission succinctly with the slogan: "Too many brands suck at social. Yours doesn’t have...
About Planable
Planable, founded in 2016, is a dynamic social media management tool designed for fast-paced marketing teams. The platform serves as a comprehensive hub where users can create, plan, review, approve, and analyze marketing content across various channels, including social media, blogs, newsletters, a...
We will tell you when either one moves
BounceWatch watches Hootsuite and Planable for new funding, fast hiring, new executives and a change of software vendor. When one happens, we email you the same day.
Funding, hiring, leadership and stack changes at Hootsuite and Planable — by email.
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Compiled from the BounceWatch company index. We last looked at Hootsuite on 12 Jul 2026, and Planable on 13 May 2026. Where a field is blank here, it means we have not recorded it — not that the answer is zero. How we source and date this.