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Hootsuite logo — Too many brands suck at social. Yours doesn’t have to.

Hootsuite

Too many brands suck at social. Yours doesn’t have to.

Founded 2008 Canada Canada 1657 employees Series D Total: $299.90M Marketing, AdTech

General Information

Company Name Hootsuite
Founded Year 2008
Location Canada Canada
Employees 1657
Industries Marketing, AdTech
Funding Stage Series D
Business Model SaaS, B2B, Freemium
Revenue Model Subscription, Freemium, Usage Based
Social

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AI Insight

Bounce Watch AI
2 months ago

A significant 47.05% update to Hootsuite's website in July 2026 signals a strategic refresh in its online presence and potentially its core offerings. This substantial change likely indicates a proactive effort to either re-engage its diverse customer base with new features and a refined value proposition or to align with evolving market trends in social media management. Such a dynamic shift could precede a major marketing campaign or a substantial product announcement.

Signal Types
Product Marketing
Strategic Labels
Digital Refresh Strategic Repositioning Platform Enhancement
Next Move: Product Launch
·
Impact: 7/10
·
Ideal For: Growth-stage SaaS Investors — Later Stage

About Hootsuite

Hootsuite, founded in 2008, is a Canadian-based company operating in the Marketing and AdTech industries, with headquarters in Canada. The company aims to elevate brand performance on social media, capturing its mission succinctly with the slogan: "Too many brands suck at social. Yours doesn’t have to."

The platform supports thousands of brands in launching effective social campaigns, enhancing social commerce experiences, and centralizing customer engagement. Its additional offering, Hootsuite Academy, equips professionals with essential social media skills through both complimentary and premium educational resources.

Hootsuite's last investment was a substantial $50.00M debt financing round on 01 March 2018, spearheaded by the Canadian Imperial Bank of Commerce. The company continues to position itself as a robust contender in the social media management space.

Taxonomy: Social Media Management, Social Commerce, Customer Engagement, Social Media Analytics, Social Selling, Content Scheduling, Multi-Platform Management, Customer Service Streamlining, Marketing Automation, Ad Campaign Management, Online Education, Professional Certifications, Social Media Tools

Services & Products

Social Media Management Platform
Content Planning and Publishing
Customer Care and Engagement
AI-driven Insights and Analytics
Trend Tracking and Reporting
Employee Advocacy Programs

Target Customers

Enterprises Small and Medium-sized Businesses Marketing Agencies Technology Companies Nonprofits

Pricing

as listed on Sep 28, 2026

$99–399/month per user

  • Standard: $99/month per user
  • Professional: $199/month per user
  • Advanced: $399/month per user
Hootsuite's pricing page

Funding Rounds & Investors (6)

View All
Funding Stage Amount Investors Lead Investors Date
Debt Financing $50.00M 1
Canadian Imperial Bank of Commerce
01 Mar 2018
Series D $60.00M 3
Insight Partners
Insight Partners, Accel +1
01 Sep 2014
Series B $165.00M 3
Insight Partners Omers Ventures
Insight Partners, Omers Ventures +1
01 Aug 2013
Late VC $20.00M -
01 Mar 2012
Series A $3.00M 2
Blumberg Capital Hearst Ventures
Blumberg Capital, Hearst Ventures
01 Sep 2011
Series A $1.90M 2
Blumberg Capital Hearst Ventures
Blumberg Capital, Hearst Ventures
01 Dec 2009

Latest News

View All
Vienna-based fynk raises €3.1 million to bring AI-driven legal workflow tools to non-legal teams — Eu-startups
Vienna-based fynk raises €3.1 million to bring AI-driven legal workflow tools to non-legal teams
Eu-startups Oct 02, 2024
Marketing essentials: 10 tools to supercharge your content — Eu-startups
Marketing essentials: 10 tools to supercharge your content
Eu-startups Sep 17, 2024
Meta’s X competitor Threads invites developers to sign up for API access, publishes docs — Techcrunch
Meta’s X competitor Threads invites developers to sign up for API access, publishes docs
Techcrunch Apr 08, 2024
Threads says it will make its API broadly available by June — Techcrunch
Threads says it will make its API broadly available by June
Techcrunch Mar 01, 2024

Hootsuite Alternatives & Competitors

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Hootsuite vs
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Wonderkind
Wonderkind The Netherlands

Our Talent Attraction Technology inspires millions of candidates to do the job they really love.

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FAQ About Hootsuite

Too many brands suck at social. Yours doesn’t have to.
Hootsuite was founded in 2008.
Hootsuite is headquartered in Canada.
Hootsuite operates in Marketing and AdTech. Its work centres on Social Media Management, Social Commerce, Customer Engagement and Social Media Analytics. Its customers include Enterprises, Small and Medium-sized Businesses and Marketing Agencies.
Hootsuite has a SaaS, B2B and Freemium business model. Its revenue comes from Subscription, Freemium and Usage Based.
As listed on Hootsuite's pricing page on Sep 28, 2026: $99–399/month per user (Standard: $99/month per user; Professional: $199/month per user; Advanced: $399/month per user).
Hootsuite has approximately 1657 employees.
Hootsuite has completed 6 funding rounds, raising a total of $299.90M. The latest funding stage is Series D.
Hootsuite offers: Social Media Management Platform, Content Planning and Publishing, Customer Care and Engagement, AI-driven Insights and Analytics, Trend Tracking and Reporting, Employee Advocacy Programs.
Top alternatives and competitors to Hootsuite include Manads LLC, Paid Exposure, Wonderkind, claimd. app. These companies operate in related industries and serve comparable markets. You can compare them side by side on Bounce Watch.
Hootsuite and Manads LLC are both companies in similar industries. Compare their funding, team size, growth signals, and market position on Bounce Watch to see which one fits your needs.

Source: BounceWatch company record for Hootsuite, https://bouncewatch.com/company/hootsuite, updated 12 July 2026. When citing, please name BounceWatch and link this page.

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