Side-by-Side Comparison
| Metric | HubSpot | Shopify |
|---|---|---|
| Founded | ||
| Founded | 2006 | 2006 |
| Headquarters | ||
| Headquarters | Cambridge, United States | Ottawa, Canada |
| Employees | ||
| Employees | 17969 | 29841 |
| Industry | ||
| Industry | Analytics, Content Creators, SaaS | E-Commerce, Enterprise Software, Platforms |
| Funding Stage | ||
| Funding Stage | IPO | IPO |
| Total Funding | ||
| Total Funding | $625.50M | $353.15M |
| Funding Rounds | ||
| Funding Rounds | 8 | 6 |
| Services | ||
| Services | Marketing Hub, Sales Hub, Service Hub, Content Hub, Data Hub, Revenue Hub, Smart CRM, Agent Hub, Small Business Bundle | Online Store Builder, Customizable Themes, Payment Processing, AI Assistant Integration, Marketing & Analytics Tools, Inventory and Order Management, Global Shipping Solutions, App Store and Development Tools |
| Target Customers | ||
| Target Customers | Startups, Small Businesses, Enterprises, Marketing Teams, Sales Teams, Customer Service Teams | Small Businesses, Enterprise Brands, Solo Entrepreneurs, Retailers, Developers |
| Taxonomy | ||
| Taxonomy | Agentic Customer Platform, Marketing Automation, Inbound Marketing, Customer Relationship Management, Sales Software, Service Management, Website Content Management, Social Media Management, SEO Services, Email Marketing, Analytics And Reporting, Help Desk Software, Employee Growth Culture, Remote Work Flexibility, Cloud-based Solutions | Ecommerce, Commerce Platform, Multi-Channel Retail, Online Retail, API Development, App Store, Back-Office Solutions, Customer Engagement, Marketing Automation, Payments, Shipping Solutions, Retail Technology, Point Of Sale (POS), Software Engineering, Dropshipping |
| Website | ||
| Website | hubspot.com | shopify.com |
About HubSpot
HubSpot, established in 2006, is a dynamic leader in the agentic customer platform space, strategically positioned to scale businesses through innovative software solutions. With an intuitive platform encompassing marketing, sales, service, and website management products, HubSpot effectively suppo...
About Shopify
Shopify, founded in 2006, is a prominent player in the E-Commerce and Enterprise Software industries, headquartered in Canada. The company is renowned for its mission to "Make commerce better for everyone." As a leader in the field, Shopify provides a robust platform enabling businesses of all sizes...
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BounceWatch watches HubSpot and Shopify for new funding, fast hiring, new executives and a change of software vendor. When one happens, we email you the same day.
Funding, hiring, leadership and stack changes at HubSpot and Shopify — by email.
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Compiled from the BounceWatch company index. We last looked at HubSpot on 12 Aug 2026, and Shopify on 12 Aug 2026. Where a field is blank here, it means we have not recorded it — not that the answer is zero. How we source and date this.