Hypefy
We help B2C brands improve their influencer marketing and remove the need for manual work with our AI-enabled software.
27 employees · est. 2021 · Croatia (hrvatska)
Pathformance
Empowering brands & agencies with our integrated platform for retail media, measurement, audience, and media deployment
15 employees · est. 2019 · Naples, United States
Pathformance is the older company (2021 vs 2019).
Side-by-Side Comparison
| Metric | Hypefy | Pathformance |
|---|---|---|
| Founded | ||
| Founded | 2021 | 2019 older |
| Headquarters | ||
| Headquarters | Croatia (hrvatska) | Naples, United States |
| Employees | ||
| Employees | 27 | 15 |
| Industry | ||
| Industry | Not tracked yet | Advertising, E-Commerce, Marketing |
| Funding Stage | ||
| Funding Stage | Seed | Not tracked yet |
| Total Funding | ||
| Total Funding | $1.75M | Not tracked yet |
| Funding Rounds | ||
| Funding Rounds | 1 | Not tracked yet |
| Services | ||
| Services | Influencer Discovery, Influencer Outreach, Influencer Hiring, Influencer Payments, Influencer Marketplace, Influencer Marketing Agency Services, Campaign Management, Performance Reporting | Not tracked yet |
| Target Customers | ||
| Target Customers | Brands Seeking Influencer Marketing, Marketing Agencies, Content Creators, Digital Marketers | Not tracked yet |
| Taxonomy | ||
| Taxonomy | AI-enabled Software, B2C Brands, Influencer Marketing, Campaign Management, Workflow Optimization, Brand Alignment, ROI Maximization, Stress Reduction, Viral Campaigns, Data-driven Insights, Influencer Strategy | Not tracked yet |
| Website | ||
| Website | hypefy.ai | pathformance.com |
About Hypefy
Hypefy, founded in 2021 and headquartered in Croatia (hrvatska), is carving a niche in the B2C influencer marketing landscape. The company focuses on reducing manual work by leveraging AI-driven software, designed to optimize ROI and streamline influencer campaigns. Bringing a tangible edge to brand...
About Pathformance
Consumer Activation Strategies are paramount to successful campaigns in the CPG and retail industry. At Pathformance, we help brands and agencies unlock the power of integration with our comprehensive platform for retail media, measurement, audience, and media deployment. Pathformance was founded b...
We will tell you when either one moves
BounceWatch watches Hypefy and Pathformance for new funding, fast hiring, new executives and a change of software vendor. When one happens, we email you the same day.
Funding, hiring, leadership and stack changes at Hypefy and Pathformance — by email.
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Compiled from the BounceWatch company index. We last looked at Hypefy on 13 Nov 2025, and Pathformance on 29 Oct 2024. Where a field is blank here, it means we have not recorded it — not that the answer is zero. How we source and date this.