Hypefy, founded in 2021 and headquartered in Croatia (hrvatska), is carving a niche in the B2C influencer marketing landscape. The company focuses on reducing manual work by leveraging AI-driven software, designed to optimize ROI and streamline influencer campaigns. Bringing a tangible edge to brands, Hypefy aims to eliminate inefficiencies such as juggling contracts and micromanaging content.
Recently securing a $1.75M Seed investment in January 2025, Hypefy has garnered support from notable investors Oktogon Ventures, Euroventures, InterCapital, and Interactive Venture Partners. These investments underline confidence in their ability to innovate within the influencer marketing space.
By automating workflows and enhancing brand alignment with influencers, Hypefy presents a compelling proposition for growth-hungry investors seeking scalable solutions in a dynamically evolving market.