iGoDirect Group
Connecting Rewards, Payments and Loyalty
45 employees · est. 1999 · Melbourne, Australia
Reward
Customer Engagement & Commerce Media for the largest banks and retailers globally.
250 employees · est. 2001 · London, United Kingdom
iGoDirect Group is the older company (1999 vs 2001); Reward is the larger of the two.
Side-by-Side Comparison
| Metric | iGoDirect Group | Reward |
|---|---|---|
| Founded | ||
| Founded | 1999 older | 2001 |
| Headquarters | ||
| Headquarters | Melbourne, Australia | London, United Kingdom |
| Employees | ||
| Employees | 45 | 250 larger |
| Industry | ||
| Industry | Advertising, B2B, Marketing | Analytics, Big Data, E-Commerce |
| Funding Stage | ||
| Funding Stage | Not tracked yet | Corporate Round |
| Total Funding | ||
| Total Funding | Not tracked yet | Not tracked yet |
| Funding Rounds | ||
| Funding Rounds | Not tracked yet | 1 |
| Services | ||
| Services | Not tracked yet | Bank Loyalty Program Technology, Retail Data-Driven Marketing Solutions, Transaction Processing |
| Target Customers | ||
| Target Customers | Not tracked yet | Financial Institutions, Retailers, Banking Customers |
| Taxonomy | ||
| Taxonomy | Prepaid Payments, Consumer Promotions, Loyalty Programs, Gift Cards, Customer Engagement, Employee Incentives, Frictionless Customer Experiences, Data Modeling, Campaign Management, Cashback Programs | Customer Engagement, Commerce Media, Loyalty Programs, API Platform, Digital Advertising, Performance Marketing, Big Data Analytics, Retail Technology, Shopper Insights, Consumer Insights, Banking Loyalty, Loyalty-Tech, Cloud-Based Platform, Cross-Selling, Cashback Rewards |
| Website | ||
| Website | igodirect.com.au | rewardinsight.com |
About iGoDirect Group
is a rewards and promotional technology provider established in 1999, offering end-to-end solutions in prepaid, gift cards, consumer promotions, and data analytics. As a Principal Member of Visa, the company has obtained an issuing license in Australia, enhancing its position in the fast-growing pr...
About Reward
Reward, founded in 2001, has positioned itself as a leader in the realm of Customer Engagement & Commerce Media, with operations spanning 15 countries across Europe, the Middle East, and Asia. The United Kingdom-based company boasts a cloud-powered API platform that seamlessly integrates content, ad...
We will tell you when either one moves
BounceWatch watches iGoDirect Group and Reward for new funding, fast hiring, new executives and a change of software vendor. When one happens, we email you the same day.
Funding, hiring, leadership and stack changes at iGoDirect Group and Reward — by email.
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Compiled from the BounceWatch company index. We last looked at iGoDirect Group on 28 Oct 2024, and Reward on 3 Jul 2025. Where a field is blank here, it means we have not recorded it — not that the answer is zero. How we source and date this.