Infotools, Insights powered by Harmoni
Giving market researchers space to think
110 employees · est. 1990 · New Zealand
Numerator
Numerator is a global data and tech company capturing proprietary, zero-party consumer data from millions of households.
2769 employees · est. 1990 · Chicago, United States
Numerator is the larger of the two.
Side-by-Side Comparison
| Metric | Infotools, Insights powered by Harmoni | Numerator |
|---|---|---|
| Founded | ||
| Founded | 1990 | 1990 |
| Headquarters | ||
| Headquarters | New Zealand | Chicago, United States |
| Employees | ||
| Employees | 110 | 2769 larger |
| Industry | ||
| Industry | Analytics, Marketing | Analytics, Marketing |
| Funding Stage | ||
| Funding Stage | Not tracked yet | Series B |
| Total Funding | ||
| Total Funding | Not tracked yet | $21.40M |
| Funding Rounds | ||
| Funding Rounds | Not tracked yet | 3 |
| Services | ||
| Services | Not tracked yet | Consumer Insights Platform, Promotions Tracking and Analysis, Omnichannel Market Share Analysis, First-Party Purchase Data, Consulting Services, Data Integration Solutions |
| Target Customers | ||
| Target Customers | Not tracked yet | Consumer Package Goods Brands, Retailers, Agencies, Media Companies, Emerging Brands, Ecommerce Platforms, Brand Managers, Category Managers |
| Taxonomy | ||
| Taxonomy | Market Research Analysis, Data Visualization, Data Insights, Data Processing, Research Management, Market Research Software, Consumer Insights, Survey Analysis, Brand Insights, Shopper Insights, Decision Intelligence, Consumer Intelligence, Data Intelligence, Quantitative Data Analysis | Market Research, Consumer Insights, Omnichannel Marketing, Purchase Analytics, Shopper Insights, Retailer Insights, Category Management, First-Party Data, Promotional Effectiveness, Merchandising Data, Sales Data, Digital Shelf Messaging, E-commerce Analysis, Advertising Influence Analysis, Market Intelligence |
| Website | ||
| Website | infotools.com | numerator.com |
About Infotools, Insights powered by Harmoni
Infotools is an award-winning software and services provider for market research and insight teams, offering data processing, analysis, visualization, reporting, and distribution solutions. Established in 1990 and headquartered in New Zealand, the company serves renowned brands, including Coca-Cola,...
About Numerator
Numerator is a data and tech company aiming to revolutionize the market research landscape by blending first-party data from over 1 million US households with advanced technology. Under its slogan, "Numerator is a data and tech company reinventing market research," Numerator provides a unique, 360-d...
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