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Numerator logo — Numerator is a global data and tech company capturing propri...

Numerator

Numerator is a global data and tech company capturing proprietary, zero-party consumer data from millions of households.

Founded 1990 United States Chicago, United States 2769 employees Series B Total: $21.40M Analytics, Marketing

General Information

Company Name Numerator
Founded Year 1990
Location United States Chicago, United States
Employees 2769
Industries Analytics, Marketing
Funding Stage Series B
Social

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About Numerator

Numerator is a data and tech company aiming to revolutionize the market research landscape by blending first-party data from over 1 million US households with advanced technology. Under its slogan, "Numerator is a data and tech company reinventing market research," Numerator provides a unique, 360-degree view of consumers, addressing the industry's need for speed and scale.

Founded in 1990 and headquartered in Chicago, IL, the company has grown to more than 5,800 employees worldwide. Serving the majority of Fortune 100 companies, Numerator has established itself as a key player in the Analytics and Marketing industries.

Their last reported investment was a $16.00M Series B on June 19, 2014, with contributions from prestigious investors like Bain Capital Ventures, MHS Capital, and Horizon Partners. As the market research industry continues to evolve, Numerator's innovative approach positions it favorably for continued growth and investor interest.

Business keywords: Market Research, Consumer Insights, Omnichannel Marketing, Purchase Analytics, Shopper Insights, Retailer Insights, Category Management, First-Party Data, Promotional Effectiveness, Merchandising Data, Sales Data, Digital Shelf Messaging, E-commerce Analysis, Advertising Influence Analysis, Market Intelligence

Services & Products

Consumer Insights Platform
Promotions Tracking and Analysis
Omnichannel Market Share Analysis
First-Party Purchase Data
Consulting Services
Data Integration Solutions

Target Customers

Consumer Package Goods Brands Retailers Agencies Media Companies Emerging Brands Ecommerce Platforms Brand Managers Category Managers

Funding Rounds & Investors (3)

View All
Funding Stage Amount Investors Lead Investors Date
Series B $16.00M 3
Bain Capital Ventures MHS Capital Horizon Partners
Bain Capital Ventures, MHS Capital +1
19 Jun 2014
Series A $5.00M 3
Founder Collective Bain Capital Ventures dunnhumby Ventures
Founder Collective, Bain Capital Ventures +1
01 May 2013
Seed Round $400.00K 4
Frank Bishop, Kurt Wilms +2
16 Aug 2012

Numerator Alternatives & Competitors

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Numerator vs
Wiser Solutions, Inc.
Wiser Solutions, Inc. United States

Online and in-store shopping are now streamlined. Are your insights?

Venture round
475 employees
Analytics, E-Commerce
Compare Numerator vs Wiser Solutions, Inc.
Numerator vs
Black Swan Data
Black Swan Data United Kingdom

Bringing next generation data insights and predictive analytics to the world of consumer research.

Venture round
149 employees
Analytics, Big Data
Compare Numerator vs Black Swan Data
Numerator vs
AdAdapted
AdAdapted United States

Native In-App Mobile Advertising Platform for CPG Brands & Retailers

Series A
109 employees
Advertising, Analytics
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FAQ About Numerator

Numerator is a global data and tech company capturing proprietary, zero-party consumer data from millions of households.
Numerator was founded in 1990.
Numerator is headquartered in Chicago, United States.
Numerator operates in Analytics and Marketing. Its work centres on Market Research, Consumer Insights, Omnichannel Marketing and Purchase Analytics. Its customers include Consumer Package Goods Brands, Retailers and Agencies.
Numerator has approximately 2769 employees.
Numerator has completed 3 funding rounds, raising a total of $21.40M. The latest funding stage is Series B.
Numerator offers: Consumer Insights Platform, Promotions Tracking and Analysis, Omnichannel Market Share Analysis, First-Party Purchase Data, Consulting Services, Data Integration Solutions.
Top alternatives and competitors to Numerator include Wiser Solutions, Inc., Black Swan Data, AdAdapted, IRI, C.A. Ferolie. These companies operate in related industries and serve comparable markets. You can compare them side by side on Bounce Watch.
Numerator and Wiser Solutions, Inc. are both companies in similar industries. Compare their funding, team size, growth signals, and market position on Bounce Watch to see which one fits your needs.

Source: BounceWatch company record for Numerator, https://bouncewatch.com/company/numerator, updated 9 May 2026. When citing, please name BounceWatch and link this page.

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