Instapage
Accelerate your marketing with one AI-powered platform built for speed and performance.
84 employees · est. 2012 · San Francisco, United States
Propensity
The Only ABM Platform That Delivers Contact-Level Attribution
48 employees · est. 2017 · Exeter, United States
Instapage is the older company (2012 vs 2017); Instapage is the larger of the two.
Side-by-Side Comparison
| Metric | Instapage | Propensity |
|---|---|---|
| Founded | ||
| Founded | 2012 older | 2017 |
| Headquarters | ||
| Headquarters | San Francisco, United States | Exeter, United States |
| Employees | ||
| Employees | 84 larger | 48 |
| Industry | ||
| Industry | Not tracked yet | CRM and Sales |
| Funding Stage | ||
| Funding Stage | Acquired | Seed |
| Total Funding | ||
| Total Funding | $36.60M | $3.95M |
| Funding Rounds | ||
| Funding Rounds | 5 | 5 |
| Services | ||
| Services | Landing Page Creation, AI Content Generation, AdMap® Visualization, Analytics and Reporting, Instablocks® & Global Blocks, Thor Render Engine®, Form and Email Solutions | Account-Based Marketing Campaigns, Geofencing and Location-Based Targeting, Contextual Targeting and Advertising, Website Tracking and Visitor Identification, Data Enrichment and Verification, Contact-Level Marketing and Advertising, Sales Integration and Activation |
| Target Customers | ||
| Target Customers | Small Businesses, SaaS Companies, Marketing Teams, Advertising Agencies, Ecommerce Brands | B2B Growth Teams, Marketers, Sales Teams, Marketing Agencies, Demand Generation Teams, Media Teams |
| Taxonomy | ||
| Taxonomy | Growth Marketing, Landing Page Platform, PPC Optimization, SEO Optimization, Demand Generation, A/B Testing, Personalization, Email Automation, Conversion Optimization, Advertising Campaigns, Lead Generation, Marketing Software, Digital Experience, Websites, MarTech | Account-Based Marketing, Contact-Level Attribution, Omnichannel Campaigns, High-Intent Leads, CRM Solutions, Enterprise Applications, Digital Transformation, Demand Generation, Intent Data, Business Applications |
| Website | ||
| Website | instapage.com | propensity.com |
About Instapage
Instapage is a dynamic player in the growth marketing sector, renowned for its comprehensive, AI-powered platform that enhances marketing speed and performance. Founded in 2012 and headquartered in the United States, the company has positioned itself as a leader with its #1-rated builder for PPC, SE...
About Propensity
Propensity, founded in 2017 and headquartered in the United States, is redefining the CRM and Sales industry with its unique position as the only account-based marketing (ABM) platform offering contact-level attribution. Their slogan, "The Only ABM Platform That Delivers Contact-Level Attribution,"...
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Funding, hiring, leadership and stack changes at Instapage and Propensity — by email.
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Compiled from the BounceWatch company index. We last looked at Instapage on 9 Apr 2026, and Propensity on 3 Apr 2026. Where a field is blank here, it means we have not recorded it — not that the answer is zero. How we source and date this.