IRI
IRI is now Circana and we have moved! Follow the new Circana page for the most complete cross-industry insights & more!
2269 employees · est. 1979 · Chicago, United States
Retriever
Retriever Group - What drives us is understanding your world, to provide insights for better decisions.
214 employees · est. 1999 · Stockholm, Sweden
IRI is the older company (1979 vs 1999); IRI is the larger of the two.
Side-by-Side Comparison
| Metric | IRI | Retriever |
|---|---|---|
| Founded | ||
| Founded | 1979 older | 1999 |
| Headquarters | ||
| Headquarters | Chicago, United States | Stockholm, Sweden |
| Employees | ||
| Employees | 2269 larger | 214 |
| Industry | ||
| Industry | Analytics, Finance, Fintech | Analytics, Information Technology |
| Funding Stage | ||
| Funding Stage | Private Equity | Not tracked yet |
| Total Funding | ||
| Total Funding | $181.04M | Not tracked yet |
| Funding Rounds | ||
| Funding Rounds | 3 | Not tracked yet |
| Services | ||
| Services | Market and Consumer Data Analysis, Demand Forecasting, Growth Strategy Development, Retail Media Strategy, Concept and Liquid Testing, Assortment and Pricing Optimization, On-Shelf Availability Solutions | Not tracked yet |
| Target Customers | ||
| Target Customers | Emerging and Mid-sized CPG Brands, Durables Manufacturers, Retailers, Food & Beverage Companies, Beauty Industry Stakeholders, Media and Marketing Professionals | Not tracked yet |
| Taxonomy | ||
| Taxonomy | Predictive Analytics, Market Research, Consumer Insights, Retail Insights, CPG Industry, OTC Healthcare, Media Exposure Information, Marketing Measurement, Audience Targeting, Campaign Optimization, Manufacturer-Retailer Collaboration, Shopper Insights, Cloud-based Technology, Loyalty Data | Media Analysis, Communication Insight, Media Monitoring, Social Media Management, Digital Transformation, Data Landscape, Insights Solutions |
| Website | ||
| Website | iriworldwide.com | retrievergroup.com |
About IRI
IRI, now rebranded as Circana, is a frontrunner in the field of big data and predictive analytics. Catering to CPG, OTC healthcare, retailers, and media companies, it delivers invaluable insights to drive business growth. The company's strength lies in its extensive repository of purchase, media, so...
About Retriever
Retriever is a media analysis and communication insight company based in Sweden, operating with a full Nordic coverage and a global perspective. With a foundation dating back to 1999, the company prides itself on leading the digital transformation of the Media Monitoring industry and introducing the...
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Funding, hiring, leadership and stack changes at IRI and Retriever — by email.
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Compiled from the BounceWatch company index. We last looked at IRI on 10 Feb 2026, and Retriever on 12 Sep 2024. Where a field is blank here, it means we have not recorded it — not that the answer is zero. How we source and date this.