IRI

IRI, now rebranded as Circana, is a frontrunner in the field of big data and predictive analytics. Catering to CPG, OTC healthcare, retailers, and media companies, it delivers invaluable insights to drive business growth. The company's strength lies in its extensive repository of purchase, media, social, causal, and loyalty data—all accessible via an on-demand cloud-based platform.

Founded in 1979, IRI has cemented its presence in the United States and operates across numerous sectors including Analytics, Finance, Fintech, Retail, and Marketing. The last significant financial injection came through a Private Equity Round on 20 November 2018, backed by investors New Mountain Capital and Vestar Capital Partners.

As a high-caliber entity offering cross-industry insights, IRI/Circana positions itself as a key player, guiding global clients to sustain relevance, increase market share, forge strong consumer connections, and achieve market-leading growth. Its established history and strategic backing make it a noteworthy prospect for future investments.