JAPONESQUE logo

JAPONESQUE

Home of the #1 fastest growing beauty tool brand, #1 sustainable makeup remover, and pioneer of wellness footcare

69 employees · est. 1984 · San Ramon, United States

VS
M2U NYC logo

M2U NYC

Skincare-Infused Makeup with NYC’s Chic Vibes - All at Affordable Prices

3 employees · est. 2020 · New York, United States

JAPONESQUE is the older company (1984 vs 2020); JAPONESQUE is the larger of the two.

Side-by-Side Comparison

JAPONESQUE M2U NYC
Founded
1984 older 2020
Headquarters
San Ramon, United States New York, United States
Employees
69 larger 3
Industry
Wellness Beauty E-Commerce, Food and Beverage, Wellness Beauty
Funding Stage
Private Equity Non Equity Assistance
Total Funding
Not tracked yet Not tracked yet
Funding Rounds
3 1
Services
Beauty tool manufacturing, Skincare product development, E-commerce sales Not tracked yet
Target Customers
Beauty enthusiasts, Professional makeup artists, Skincare professionals, Individuals seeking home beauty solutions Not tracked yet
Taxonomy
Beauty Tools, Sustainable Makeup Remover, Wellness Footcare, Professional Makeup Artists, Premium Cosmetics, Distinguished Packaging, Runway Beauty, Kabuki Theater Inspiration, Makeup Artistry, Complexion Formulations, High-impact Color Cosmetics, Long Wear Textures, Wellness Innovation, Luxury Beauty Packaging, Personal Beauty Celebration Skincare-infused Makeup, Vegan Beauty Brand, Cruelty-free Cosmetics, Affordable Beauty, Inclusivity-focused Brand, E-commerce Makeup Brand, Digital-native Brand, Omni-channel Marketing, Sustainable Beauty, Clean Beauty Products, Trendy Makeup, Cosmetics Retail, Awarded Beauty Products, Diversity And Inclusivity In Beauty
Website
japonesque.com m2unyc.com
JAPONESQUE logo

About JAPONESQUE

JAPONESQUE, founded in 1984 and headquartered in the United States, is a stalwart in the Wellness Beauty industry. Over the years, it has transitioned from a niche color cosmetics brand into a multifaceted enterprise with a portfolio that includes JAPONESQUE, The Original MakeUp Eraser, and Barefoot...

M2U NYC logo

About M2U NYC

M2U NYC is a certified vegan and cruelty-free beauty brand that offers clean, skincare-infused makeup at accessible prices. Inspired by NYC’s vibrancy and diversity, the brand provides over 120 SKUs across face, eyes, lips, and tools, including award-winning products like the Cream Blush and Tubing...

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Funding, hiring, leadership and stack changes at JAPONESQUE and M2U NYC — by email.

Frequently Asked Questions

JAPONESQUE — Home of the #1 fastest growing beauty tool brand, #1 sustainable makeup remover, and pioneer of wellness footcare. M2U NYC — Skincare-Infused Makeup with NYC’s Chic Vibes - All at Affordable Prices. Both companies operate in related markets but may differ in funding stage, team size, and product focus.
JAPONESQUE and M2U NYC operate in overlapping markets and are frequently compared. Track both companies on Bounce Watch to monitor their growth signals in real time.

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Compiled from the BounceWatch company index. We last looked at JAPONESQUE on 14 Mar 2026, and M2U NYC on 20 Dec 2024. Where a field is blank here, it means we have not recorded it — not that the answer is zero. How we source and date this.

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