Klaviyo
Klaviyo is the autonomous CRM for B2C brands, built to turn what you know about your customers into real growth.
2913 employees · est. 2012 · Boston, United States
Listrak
Person-First Marketing Automation: Integrate data, identity & cross-channel marketing for hyper-personalized experiences
258 employees · est. 1999 · United States
Listrak is the older company (2012 vs 1999); Klaviyo is the larger of the two.
Side-by-Side Comparison
| Metric | Klaviyo | Listrak |
|---|---|---|
| Founded | ||
| Founded | 2012 | 1999 older |
| Headquarters | ||
| Headquarters | Boston, United States | United States |
| Employees | ||
| Employees | 2913 larger | 258 |
| Industry | ||
| Industry | Not tracked yet | AI, Analytics, Automation |
| Funding Stage | ||
| Funding Stage | Post IPO | Not tracked yet |
| Total Funding | ||
| Total Funding | $1.35B | Not tracked yet |
| Funding Rounds | ||
| Funding Rounds | 9 | Not tracked yet |
| Services | ||
| Services | Marketing Automation, Customer Relationship Management, Data Analytics & Insights, Omnichannel Communication | Listrak Data Platform, Journey Orchestration, Experience Builder, Reporting & Analytics, Expert Services & Strategic Partnership |
| Target Customers | ||
| Target Customers | Retail Brands, Ecommerce Businesses, Restaurants, Wellness Industry, Enterprise Brands | Leading Retailers, Ecommerce Brands, Marketing Professionals, Data Analysts |
| Taxonomy | ||
| Taxonomy | Autonomous CRM, B2C Brands, Marketing Automation, Customer Analytics, AI-powered Solutions, Email Marketing, Personalization, Customer Data Platform, Revenue Growth, Cross-channel Marketing, E-commerce Optimization, Scalable Data Management, Abandoned Cart Recovery, Order Follow-ups | Retail Marketing, Marketing Automation, Email Marketing, SMS Marketing, Cross-Channel Orchestration, Predictive Analytics, Customer Engagement, Customer Insight, Behavioral Marketing, Personalization, Revenue Growth, Loyalty Programs, Integrated Platform, Customer Lifetime Value |
| Website | ||
| Website | klaviyo.com | listrak.com |
About Klaviyo
Klaviyo (NYSE: KVYO) is a prominent player in the realm of autonomous CRM solutions for B2C brands. Founded in 2012 and headquartered in the United States, the company has positioned itself as a key enabler of marketing automation and customer engagement for over 193,000 brands, including household...
About Listrak
Listrak, established in 1999, presents itself as a pioneering force in the realm of Person-First Marketing Automation. With its platform that marries data integration, identity recognition, and cross-channel messaging, Listrak offers an avenue for hyper-personalized marketing experiences. Operating...
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Funding, hiring, leadership and stack changes at Klaviyo and Listrak — by email.
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Compiled from the BounceWatch company index. We last looked at Klaviyo on 22 May 2026, and Listrak on 20 Mar 2026. Where a field is blank here, it means we have not recorded it — not that the answer is zero. How we source and date this.