Side-by-Side Comparison
| Metric | Lassie | Waggel |
|---|---|---|
| Founded | ||
| Founded | 2020 | 2017 older |
| Headquarters | ||
| Headquarters | Stockholm, Sweden | London, United Kingdom |
| Employees | ||
| Employees | 151 | 51 |
| Industry | ||
| Industry | Not tracked yet | Financial Services, Health Care, Insurance |
| Funding Stage | ||
| Funding Stage | Series C | Not tracked yet |
| Total Funding | ||
| Total Funding | $99.70M | Not tracked yet |
| Funding Rounds | ||
| Funding Rounds | 5 | Not tracked yet |
| Services | ||
| Services | Pet Insurance Packages, Veterinary Health Support, Health Courses and Tips, Digital Veterinary Consultation, GPS & Health Tracking Collaboration | Not tracked yet |
| Target Customers | ||
| Target Customers | Pet Owners, Pet Breeders, New Pet Owners, Multi-pet Households, Pet Health Enthusiasts | Not tracked yet |
| Taxonomy | ||
| Taxonomy | Preventive Pet Insurance, Digital Pet Insurance, Pet Injury Risk Reduction, Pet Healthcare, Insurance Technology, Digital Services, Pet Wellness, Veterinary Support, Pet Care Solutions, Digital Platforms | Insurtech, Tech, Pet, Community, Pet Insurance, Animal Welfare |
| Website | ||
| Website | lassie.co | waggel.co.uk |
About Lassie
Lassie is an innovative company offering the world's first preventive pet insurance, emphasizing a proactive approach to pet health. Founded in 2020 and headquartered in Sweden, Lassie aims to redefine pet care with its unique insurance model. The company's recent financial trajectory includes a si...
About Waggel
Waggel is a United Kingdom-based startup offering lifetime pet insurance with a focus on simplifying and personalizing the insurance experience. The company, founded in 2017, emphasizes its human-centric approach, utilizing the latest technology and design practices to provide exceptional service. W...
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Funding, hiring, leadership and stack changes at Lassie and Waggel — by email.
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Compiled from the BounceWatch company index. We last looked at Lassie on 29 Apr 2026, and Waggel on 11 Sep 2024. Where a field is blank here, it means we have not recorded it — not that the answer is zero. How we source and date this.