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Lassie logo — The first preventive pet insurance 🐈🐶

Lassie

The first preventive pet insurance 🐈🐶

Founded 2020 Sweden Sweden 151 employees Series C Total: $99.70M

General Information

Company Name Lassie
Founded Year 2020
Location Sweden Sweden
Employees 151
Funding Stage Series C
Business Model B2C, D2C, SaaS
Revenue Model Subscription, Tiered Pricing
Offices as of Aug 2026
Döbelnsgatan 21, Sweden Berlin, Germany Paris, France
Social

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About Lassie

Lassie is an innovative company offering the world's first preventive pet insurance, emphasizing a proactive approach to pet health. Founded in 2020 and headquartered in Sweden, Lassie aims to redefine pet care with its unique insurance model.

The company's recent financial trajectory includes a significant €63.20M Series C investment secured on 01 February 2026. This round of funding attracted participation from notable investors like Felix Capital, Balderton Capital, Inventure, Passion Capital, and Stena Sessan.

With a clear mission encapsulated in its slogan, "The first preventive pet insurance 🐈🐶", Lassie operates without direct competitors within its specific niche, leveraging an early-mover advantage. As a promising player in the emerging intersection of pet care and insurance, Lassie presents a compelling opportunity for investors looking to tap into innovative, health-centric solutions in the pet industry.

Business keywords: preventive pet insurance, digital pet insurance, pet injury risk reduction, pet healthcare, insurance technology, digital services, pet wellness, veterinary support, pet care solutions, digital platforms

Services & Products

Pet Insurance Packages
Veterinary Health Support
Health Courses and Tips
Digital Veterinary Consultation
GPS & Health Tracking Collaboration

Target Customers

Pet Owners Pet Breeders New Pet Owners Multi-pet Households Pet Health Enthusiasts

Funding Rounds & Investors (5)

View All
Funding Stage Amount Investors Lead Investors Date
Series C €63.20M 5
Felix Capital Balderton Capital Inventure
Felix Capital, Balderton Capital +3
01 Feb 2026
Series B €23.00M 5
Felix Capital Balderton Capital Inventure
Felix Capital, Balderton Capital +3
01 Nov 2023
Series A €11.00M 3
Felix Capital Inventure Passion Capital
Felix Capital, Inventure +1
01 May 2022
Seed €2.00M 4
Inventure Passion Capital Eberg Capital
Inventure, Passion Capital +2
01 Oct 2021
Seed €500.00K 4
DHS Venture Partners Eberg Capital
DHS Venture Partners, Eberg Capital +2
01 Dec 2020

Latest News

View All
Sweden's top-funded tech companies in H1 2026 — Tech
Sweden's top-funded tech companies in H1 2026
Tech Aug 27, 2026
The 10 biggest startup investments in Sweden this year — Eu-startups
The 10 biggest startup investments in Sweden this year
Eu-startups Aug 14, 2026
Swedish pet insurtech Lassie raises $75M Series C after hitting $100M ARR — Thenextweb
Swedish pet insurtech Lassie raises $75M Series C after hitting $100M ARR
Thenextweb Feb 12, 2026
Evcil hayvan odaklı sağlık ve sigorta girişimi Lassie, 75 milyon dolar yatırım aldı — Webrazzi
Evcil hayvan odaklı sağlık ve sigorta girişimi Lassie, 75 milyon dolar yatırım aldı
Webrazzi Feb 12, 2026
Lassie closes $75M to scale pet care services across Europe — Tech
Lassie closes $75M to scale pet care services across Europe
Tech Feb 12, 2026
Stockholm-based prevention-first pet InsurTech Lassie fetches €69 million in Series C funding — Eu-startups
Stockholm-based prevention-first pet InsurTech Lassie fetches €69 million in Series C funding
Eu-startups Feb 12, 2026

Lassie Alternatives & Competitors

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Lassie vs
Wagmo
Wagmo United States

Modern pet healthcare 🐾

Venture round
52 employees
B2C, Insurance
Compare Lassie vs Wagmo
Lassie vs
MySimplePetLab
MySimplePetLab United States

Meet The Future Of Pet Wellness, Made Simple. Modern Pet Care From Clinic & From Home.

Venture round
17 employees
Health Care
Compare Lassie vs MySimplePetLab
Lassie vs
easyvet
easyvet United States

We offer affordable veterinary care for pet owners and a simpler path to ownership for veterinarians...

Series A
62 employees
Health Care
View all alternatives

FAQ About Lassie

The first preventive pet insurance 🐈🐶
Lassie was founded in 2020.
Lassie is headquartered in Sweden. As of Aug 2026, it also has offices in Döbelnsgatan 21, Sweden, Berlin, Germany and Paris, France.
Lassie has a B2C, D2C and SaaS business model. Its revenue comes from Subscription and Tiered Pricing.
Lassie has approximately 151 employees.
Lassie has completed 5 funding rounds, raising a total of $99.70M. The latest funding stage is Series C.
Lassie offers: Pet Insurance Packages, Veterinary Health Support, Health Courses and Tips, Digital Veterinary Consultation, GPS & Health Tracking Collaboration.
Top alternatives and competitors to Lassie include Wagmo, MySimplePetLab, easyvet, Omaeläinklinikka Oy, Supertails. These companies operate in related industries and serve comparable markets. You can compare them side by side on Bounce Watch.
Lassie and Wagmo are both companies in similar industries. Compare their funding, team size, growth signals, and market position on Bounce Watch to see which one fits your needs.

Source: BounceWatch company record for Lassie, https://bouncewatch.com/company/lassie, updated 2 September 2026. When citing, please name BounceWatch and link this page.

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