Side-by-Side Comparison
| Metric | Latana | Mobiry |
|---|---|---|
| Founded | ||
| Founded | 2017 older | 2018 |
| Headquarters | ||
| Headquarters | Berlin, Germany | Sunnyvale, United States |
| Employees | ||
| Employees | 40 larger | 6 |
| Industry | ||
| Industry | Analytics, SaaS, Marketing | AI, Machine Learning |
| Funding Stage | ||
| Funding Stage | Series B | Seed |
| Total Funding | ||
| Total Funding | $43.00M | Not tracked yet |
| Funding Rounds | ||
| Funding Rounds | 2 | 1 |
| Services | ||
| Services | Ad awareness tracking, Brand health tracking, Competitor benchmarking, Purchase funnel tracking, Brand strategy and planning, Data collection and processing, Insight generation | AI-driven personalization engine, Customer behavior clustering and segmentation, Predictive product interest recommendations, Real-time data insights and automation |
| Target Customers | ||
| Target Customers | insights professionals, marketers, brand strategists, agencies, brands seeking data-driven insights | Retail businesses, Quick Service Restaurants (QSRs), Brands seeking enhanced social media engagement, Companies with existing POS, CDP, CRM infrastructures |
| Taxonomy | ||
| Taxonomy | Consumer Insights Platform, Brand Tracking, Ad-based Sampling Technology, Non-incentivised Surveys, Data Accuracy, AI-powered Analytics, Data-driven Marketing Decisions, Brand Growth Strategies, Marketing Campaign Performance, Sustainable Marketing Strategies, Brand Associations | AI-driven Marketing, Personalization, Predictive Analytics, Retail Solutions, QSR Marketing, Machine Learning Analytics, Consumer Insights, Customer Journey Analysis, Revenue Lift, 1:1 Customization, Behavioral Marketing, Customer Loyalty, Reducing Churn, Marketing Automation, Customer Lifetime Value |
| Website | ||
| Website | latana.com | mobiry.com |
About Latana
Latana, established in 2017 and headquartered in Germany, is revolutionizing the field of consumer insights with its flagship offering — Next-Generation Brand Tracking. Specializing in Analytics, SaaS, and Marketing, this platform advances brand tracking by leveraging ad-based sampling technology an...
About Mobiry
Mobiry, founded in 2018, is a United States-based company operating within the AI and Machine Learning industries. Positioned with the slogan, "AI personalization, clustering & segmentation and marketing automation at scale," Mobiry offers innovative solutions tailored for retailers and quick-servic...
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BounceWatch watches Latana and Mobiry for new funding, fast hiring, new executives and a change of software vendor. When one happens, we email you the same day.
Funding, hiring, leadership and stack changes at Latana and Mobiry — by email.
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Compiled from the BounceWatch company index. We last looked at Latana on 28 May 2026, and Mobiry on 12 Apr 2026. Where a field is blank here, it means we have not recorded it — not that the answer is zero. How we source and date this.