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Latana logo — Next-Generation Brand Tracking

Latana

Next-Generation Brand Tracking

Founded 2017 Germany Berlin, Germany 42 employees Series B Total: $43.00M Analytics, SaaS +1

General Information

Company Name Latana
Founded Year 2017
Location Germany Berlin, Germany
Employees 42
Industries Analytics, SaaS, Marketing
Funding Stage Series B
Business Model SaaS, B2B, Platform
Revenue Model Subscription, Usage Based, Tiered Pricing
Offices as of Sep 2026
Berlin, Germany
Social

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About Latana

Latana, established in 2017 and headquartered in Germany, is revolutionizing the field of consumer insights with its flagship offering — Next-Generation Brand Tracking. Specializing in Analytics, SaaS, and Marketing, this platform advances brand tracking by leveraging ad-based sampling technology and non-incentivised surveys. These innovative techniques ensure top-tier data accuracy, even in niche markets, empowering brands of all sizes to make informed, growth-centric decisions.

The company secured a significant €36.00M Series B investment on 01 September 2022, led by prominent investors including Balderton Capital, Oxx, and Kreos Capital. This backing highlights the confidence of seasoned investors in Latana's potential to transform how brands access and act on market data, setting new standards within its industry.

Business keywords: consumer insights platform, brand tracking, ad-based sampling technology, non-incentivised surveys, data accuracy, AI-powered analytics, data-driven marketing decisions, brand growth strategies, marketing campaign performance, sustainable marketing strategies, brand associations

Services & Products

Ad awareness tracking
Brand health tracking
Competitor benchmarking
Purchase funnel tracking
Brand strategy and planning
Data collection and processing
Insight generation

Target Customers

insights professionals marketers brand strategists agencies brands seeking data-driven insights

Funding Rounds & Investors (2)

View All
Funding Stage Amount Investors Lead Investors Date
Series B €36.00M 3
Balderton Capital Oxx Kreos Capital
Balderton Capital, Oxx +1
01 Sep 2022
Series A €7.00M 3
Balderton Capital IBB Ventures Wellington Partners
Balderton Capital, IBB Ventures +1
01 Jan 2017

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FAQ About Latana

Next-Generation Brand Tracking
Latana was founded in 2017.
Latana is headquartered in Berlin, Germany.
Latana operates in Analytics, SaaS and Marketing. Its work centres on consumer insights platform, brand tracking, ad-based sampling technology and non-incentivised surveys. Its customers include insights professionals, marketers and brand strategists.
Latana has a SaaS, B2B and Platform business model. Its revenue comes from Subscription, Usage Based and Tiered Pricing.
Latana has approximately 42 employees.
Latana has completed 2 funding rounds, raising a total of $43.00M. The latest funding stage is Series B.
Latana offers: Ad awareness tracking, Brand health tracking, Competitor benchmarking, Purchase funnel tracking, Brand strategy and planning, Data collection and processing, Insight generation.
Top alternatives and competitors to Latana include Black Swan Data, Appinio, Crimson Hexagon, Swaarm, Influencity - Influencer Marketing Platform. These companies operate in related industries and serve comparable markets. You can compare them side by side on Bounce Watch.
Latana and Black Swan Data are both companies in similar industries. Compare their funding, team size, growth signals, and market position on Bounce Watch to see which one fits your needs.

Source: BounceWatch company record for Latana, https://bouncewatch.com/company/latana, updated 25 September 2026. When citing, please name BounceWatch and link this page.

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