Lexer
Lexer's CDXP helps brands genuinely understand their customers and engage them with the experiences they deserve.
80 employees · est. 2010 · Melbourne, Australia
Retail Aware
In-store shopper behavior data for brands, retailers, and their partners
7 employees · est. 2018 · Omaha, United States
Lexer is the older company (2010 vs 2018); Lexer is the larger of the two.
Side-by-Side Comparison
| Metric | Lexer | Retail Aware |
|---|---|---|
| Founded | ||
| Founded | 2010 older | 2018 |
| Headquarters | ||
| Headquarters | Melbourne, Australia | Omaha, United States |
| Employees | ||
| Employees | 80 larger | 7 |
| Industry | ||
| Industry | Analytics, Automation, Big Data | Analytics, Retail |
| Funding Stage | ||
| Funding Stage | Series B | Non Equity Assistance |
| Total Funding | ||
| Total Funding | $41.00M | $6.71M |
| Funding Rounds | ||
| Funding Rounds | 3 | 11 |
| Services | ||
| Services | Not tracked yet | Not tracked yet |
| Target Customers | ||
| Target Customers | Not tracked yet | Not tracked yet |
| Taxonomy | ||
| Taxonomy | Customer Data Platform, Customer Engagement, Data Enrichment, Marketing Automation, Customer Insights, Predictive Analytics, Data Integration, Retail Analytics | Retail Analytics, In-store Data, Sensor-informed Analytics, Hardware, Internet Of Things, Shopper Behavior, Real-time Data, Retail Technology, Shelf-level Data, Product Engagement |
| Website | ||
| Website | lexer.io | retailaware.com |
About Lexer
Lexer is an Australian-based startup, founded in 2010, specializing in customer data platform solutions for retailers. Lexer's CDXP aims to provide a unified view of customer data, enabling personalized and actionable customer insights and high-value segments. The company's recent Series B investmen...
About Retail Aware
Retail Aware is a United States-based startup that specializes in providing in-store shopper behavior data for brands, retailers, and their partners. Established in 2016, the company's slogan, "In-store shopper behavior data for brands, retailers, and their partners," succinctly encapsulates its mis...
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Funding, hiring, leadership and stack changes at Lexer and Retail Aware — by email.
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Compiled from the BounceWatch company index. We last looked at Lexer on 13 Sep 2024, and Retail Aware on 11 Sep 2024. Where a field is blank here, it means we have not recorded it — not that the answer is zero. How we source and date this.