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Lexer logo — Lexer's CDXP helps brands genuinely understand their custome...

Lexer

Lexer's CDXP helps brands genuinely understand their customers and engage them with the experiences they deserve.

Founded 2010 Australia Melbourne, Australia 80 employees Series B Total: $41.00M Analytics, Automation +4

General Information

Company Name Lexer
Founded Year 2010
Location Australia Melbourne, Australia
Employees 80
Industries Analytics, Automation, Big Data +3
Funding Stage Series B
Social

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About Lexer

Lexer is an Australian-based startup, founded in 2010, specializing in customer data platform solutions for retailers. Lexer's CDXP aims to provide a unified view of customer data, enabling personalized and actionable customer insights and high-value segments. The company's recent Series B investment, totaling $33.50M, was secured on 25 February 2021 from notable investors including Blackbird Ventures, January Capital, and King River Capital. Lexer's offering includes enhanced customer profiles, effortless targeting, and marketer-friendly dashboards, making it a comprehensive solution for understanding and engaging with customers. The platform also includes Lexer Engage, a customer service hub that provides personalized customer care through social media and email communication. Lexer's ability to provide a holistic approach to customer data and engagement, along with its recent substantial investment, positions the company well for growth and value creation in the Analytics, Big Data, and SaaS industries. As the demand for personalized customer experiences continues to grow, Lexer's focus on helping brands understand their customers and engage them with deserving experiences bodes well for its future success.

Business keywords: Customer Data Platform, Customer Engagement, Data Enrichment, Marketing Automation, Customer Insights, Predictive Analytics, Data Integration, Retail Analytics

Funding Rounds & Investors (3)

View All
Funding Stage Amount Investors Lead Investors Date
Series B $33.50M 4
Blackbird Ventures Five V Capital January Capital
Blackbird Ventures, Five V Capital +2
25 Feb 2021
Series A $7.50M 1
January Capital
January Capital
01 Dec 2016
Angel Round Undisclosed -
04 Apr 2014

Lexer Alternatives & Competitors

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Lexer vs
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Lexer vs
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Lexer vs
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FAQ About Lexer

Lexer's CDXP helps brands genuinely understand their customers and engage them with the experiences they deserve.
Lexer was founded in 2010.
Lexer is headquartered in Melbourne, Australia.
Lexer operates in Analytics, Automation, Big Data, Data Analytics, SaaS and Marketing. Its work centres on Customer Data Platform, Customer Engagement, Data Enrichment and Marketing Automation.
Lexer has approximately 80 employees.
Lexer has completed 3 funding rounds, raising a total of $41.00M. The latest funding stage is Series B.
Top alternatives and competitors to Lexer include Tresl Segments , Vantage, Optimove, Flame Analytics, Solitics. These companies operate in related industries and serve comparable markets. You can compare them side by side on Bounce Watch.
Lexer and Tresl Segments are both companies in similar industries. Compare their funding, team size, growth signals, and market position on Bounce Watch to see which one fits your needs.

Source: BounceWatch company record for Lexer, https://bouncewatch.com/company/lexer, updated 4 January 2025. When citing, please name BounceWatch and link this page.

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