Lockard & Wechsler Direct
Advancing the art and science of performance marketing with unparalleled proprietary attribution technology since 1991.
98 employees · est. 1991 · Irvington, United States
Response Architects (ShopEX)
West Africa’s largest distributors of ‘As seen on TV’ products.
47 employees · est. 2018 · Apapa, Nigeria
Lockard & Wechsler Direct is the older company (1991 vs 2018); Lockard & Wechsler Direct is the larger of the two.
Side-by-Side Comparison
| Metric | Lockard & Wechsler Direct | Response Architects (ShopEX) |
|---|---|---|
| Founded | ||
| Founded | 1991 older | 2018 |
| Headquarters | ||
| Headquarters | Irvington, United States | Apapa, Nigeria |
| Employees | ||
| Employees | 98 larger | 47 |
| Industry | ||
| Industry | Advertising, CRM and Sales | E-Commerce |
| Funding Stage | ||
| Funding Stage | Not tracked yet | Pre Seed |
| Total Funding | ||
| Total Funding | Not tracked yet | $635.00K |
| Funding Rounds | ||
| Funding Rounds | Not tracked yet | 2 |
| Services | ||
| Services | Not tracked yet | Online Retail, Product Distribution, Affiliate Program, Customer Support, Logistics and Delivery |
| Target Customers | ||
| Target Customers | Not tracked yet | Homeowners, Fitness Enthusiasts, Kitchen Enthusiasts, Retail Consumers, Quality-conscious Consumers |
| Taxonomy | ||
| Taxonomy | Performance Marketing, Media Planning, Media Buying, Proprietary Attribution Technology, Direct Response, Integrated Campaigns, ROI, Negotiation, DRTV, Creative Production | Direct Marketing, Multi-channel Retailing, Television Shopping, DRTV Campaigns, Media Efficiency, Consumer Purchasing Journey, SAP BI Tools, Micro Econometric Algorithms, Media Planning And Buying, Response Analysis, Creative And Media Campaigns, Teleshopping, Retail Analytics, Attribution Methodologies, Television Advertising |
| Website | ||
| Website | lwdirect.com | shopextv.com |
About Lockard & Wechsler Direct
Lockard & Wechsler Direct is a pioneering full-service performance marketing agency that has been operational since 1964. With the slogan "Advancing the art and science of performance marketing with unparalleled proprietary attribution technology since 1991," the company excels in leveraging both sc...
About Response Architects (ShopEX)
Response Architects (ShopEX) is positioned as West Africa’s largest distributors of ‘As seen on TV’ products, leveraging its unique multi-channel retailing platform to revolutionize the Direct Marketing industry in Nigeria. Established in 2018, the company employs sophisticated planning, measuring,...
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BounceWatch watches Lockard & Wechsler Direct and Response Architects (ShopEX) for new funding, fast hiring, new executives and a change of software vendor. When one happens, we email you the same day.
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Compiled from the BounceWatch company index. We last looked at Lockard & Wechsler Direct on 12 Sep 2024, and Response Architects (ShopEX) on 27 Mar 2026. Where a field is blank here, it means we have not recorded it — not that the answer is zero. How we source and date this.