Apapa, Nigeria
Response Architects (ShopEX) is positioned as West Africa’s largest distributors of ‘As seen on TV’ products, leveraging its unique multi-channel retailing platform to revolutionize the Direct Marketing industry in Nigeria. Established in 2018, the company employs sophisticated planning, measuring, and attribution methodologies, utilizing SAP BI tools for a comprehensive assessment of consumer purchasing behaviors and media effectiveness.
ShopEX TV capitalizes on proprietary micro econometric algorithms, driving effective media planning and decision-making through detailed response analysis. With decades of combined expertise in the global DRTV industry, the team boasts substantial success in DRTV campaigns, reflected in generating revenues exceeding £500 million.
Though headquartered in Nigeria, ShopEX's ambitions extend beyond, seeking strategic investments to fuel further growth. As of 06 June 2022, the company secured a $235.00K Convertible Note, reinforcing its potential to grasp increasing e-commerce opportunities across Africa.
Lockard & Wechsler Direct