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Response Architects (ShopEX) logo — West Africa’s largest distributors of ‘As seen on TV’ produc...

Response Architects (ShopEX)

West Africa’s largest distributors of ‘As seen on TV’ products.

Founded 2018 Nigeria Apapa, Nigeria 47 employees Pre-Seed Total: $635.00K E-Commerce

General Information

Company Name Response Architects (ShopEX)
Founded Year 2018
Location Nigeria Apapa, Nigeria
Employees 47
Industries E-Commerce
Funding Stage Pre-Seed
Business Model E Commerce, D2C, Marketplace
Social

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About Response Architects (ShopEX)

Response Architects (ShopEX) is positioned as West Africa’s largest distributors of ‘As seen on TV’ products, leveraging its unique multi-channel retailing platform to revolutionize the Direct Marketing industry in Nigeria. Established in 2018, the company employs sophisticated planning, measuring, and attribution methodologies, utilizing SAP BI tools for a comprehensive assessment of consumer purchasing behaviors and media effectiveness.

ShopEX TV capitalizes on proprietary micro econometric algorithms, driving effective media planning and decision-making through detailed response analysis. With decades of combined expertise in the global DRTV industry, the team boasts substantial success in DRTV campaigns, reflected in generating revenues exceeding £500 million.

Though headquartered in Nigeria, ShopEX's ambitions extend beyond, seeking strategic investments to fuel further growth. As of 06 June 2022, the company secured a $235.00K Convertible Note, reinforcing its potential to grasp increasing e-commerce opportunities across Africa.

Business keywords: Direct Marketing, Multi-channel Retailing, Television Shopping, DRTV Campaigns, Media Efficiency, Consumer Purchasing Journey, SAP BI Tools, Micro Econometric Algorithms, Media Planning and Buying, Response Analysis, Creative and Media Campaigns, Teleshopping, Retail Analytics, Attribution Methodologies, Television Advertising

Services & Products

Online Retail
Product Distribution
Affiliate Program
Customer Support
Logistics and Delivery

Target Customers

Homeowners Fitness Enthusiasts Kitchen Enthusiasts Retail Consumers Quality-conscious Consumers

Funding Rounds & Investors (2)

View All
Funding Stage Amount Investors Lead Investors Date
Pre Seed Round $400.00K 3
EchoVC Partners, HAVAÍC +1
06 Jun 2022
Convertible Note $235.00K -
06 Jun 2022

Response Architects (ShopEX) Alternatives & Competitors

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Response Architects (ShopEX) vs
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FAQ About Response Architects (ShopEX)

West Africa’s largest distributors of ‘As seen on TV’ products.
Response Architects (ShopEX) was founded in 2018.
Response Architects (ShopEX) is headquartered in Apapa, Nigeria.
Response Architects (ShopEX) operates in E-Commerce. Its work centres on Direct Marketing, Multi-channel Retailing, Television Shopping and DRTV Campaigns. Its customers include Homeowners, Fitness Enthusiasts and Kitchen Enthusiasts.
Response Architects (ShopEX) has a E Commerce, D2C and Marketplace business model.
Response Architects (ShopEX) has approximately 47 employees.
Response Architects (ShopEX) has completed 2 funding rounds, raising a total of $635.00K. The latest funding stage is Pre-Seed.
Response Architects (ShopEX) offers: Online Retail, Product Distribution, Affiliate Program, Customer Support, Logistics and Delivery.
Top alternatives and competitors to Response Architects (ShopEX) include chiperOS, Retail Insights, DataWeave, Tulip, Lifesight. These companies operate in related industries and serve comparable markets. You can compare them side by side on Bounce Watch.
Response Architects (ShopEX) and chiperOS are both companies in similar industries. Compare their funding, team size, growth signals, and market position on Bounce Watch to see which one fits your needs.

Source: BounceWatch company record for Response Architects (ShopEX), https://bouncewatch.com/company/shopex, updated 27 March 2026. When citing, please name BounceWatch and link this page.

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