Lumen Research
The eye-tracking technology company - turn attention into action.
69 employees · est. 2013 · London, United Kingdom
Tobii is the older company (2013 vs 2001); Tobii is the larger of the two.
Side-by-Side Comparison
| Metric | Lumen Research | Tobii |
|---|---|---|
| Founded | ||
| Founded | 2013 | 2001 older |
| Headquarters | ||
| Headquarters | London, United Kingdom | Stockholm, Sweden |
| Employees | ||
| Employees | 69 | 617 larger |
| Industry | ||
| Industry | Advertising, Marketing | Hardware, Health Care, VR/AR |
| Funding Stage | ||
| Funding Stage | Seed | Post Ipo Equity |
| Total Funding | ||
| Total Funding | $3.55M | $116.00M |
| Funding Rounds | ||
| Funding Rounds | 2 | 5 |
| Services | ||
| Services | End-to-End Attention Technology Solutions | Not tracked yet |
| Target Customers | ||
| Target Customers | Advertisers, Publishers, Brands | Not tracked yet |
| Taxonomy | ||
| Taxonomy | Eye-tracking Technology, Ad Tech, Market Research, Predictive Attention Algorithm, Media Planning, Media Buying, Media Measurement, Media Optimization, Advertising Effectiveness, Consumer Behavior Analysis, ROI Optimization, Advertising Consultancy, Attention Data Analysis, Eye Movement Data Analysis, Advertising Strategy | Not tracked yet |
| Website | ||
| Website | lumen-research.com | tobii.com |
About Lumen Research
Lumen Research is an eye-tracking technology company that aims to revolutionize our understanding of human attention and its impact on brand engagement. Since 2013, the company has amassed eye-tracking data from over 700,000 individuals, analyzing millions of ads and billions of eye movements to bui...
About Tobii
Tobii is the global leader in eye tracking and pioneer of attention computing. With over 20 years of experience, Tobii develops cutting-edge technology that understands human attention and intent. They offer solutions for a range of fields such as scientific research, healthcare, personal computing,...
We will tell you when either one moves
BounceWatch watches Lumen Research and Tobii for new funding, fast hiring, new executives and a change of software vendor. When one happens, we email you the same day.
Funding, hiring, leadership and stack changes at Lumen Research and Tobii — by email.
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Compiled from the BounceWatch company index. We last looked at Lumen Research on 24 Feb 2025, and Tobii on 12 Sep 2024. Where a field is blank here, it means we have not recorded it — not that the answer is zero. How we source and date this.