Lumen Research is an eye-tracking technology company that aims to revolutionize our understanding of human attention and its impact on brand engagement. Since 2013, the company has amassed eye-tracking data from over 700,000 individuals, analyzing millions of ads and billions of eye movements to build a robust dataset. This dataset forms the foundation for a cutting-edge predictive attention algorithm, empowering brands to plan, purchase, evaluate, and optimize their media investments across diverse platforms. By prioritizing attention, Lumen Research helps brands minimize wastage and enhance ROI across all media types. Operating from its headquarters in the United Kingdom, the company recently secured a noteworthy $3.50M Seed Round investment on 15 November 2022, led by First Party Capital.
Lumen Research
The eye-tracking technology company - turn attention into action.
London, United Kingdom
69 employees
Seed
Total: $3.55M
Advertising, Marketing
General Information
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United Kingdom Market
Advertising
About Lumen Research
Taxonomy: eye-tracking technology, ad tech, market research, predictive attention algorithm, media planning, media buying, media measurement, media optimization, advertising effectiveness, consumer behavior analysis, ROI optimization, advertising consultancy, attention data analysis, eye movement data analysis, advertising strategy
Services & Products
Target Customers
Funding Rounds & Investors (2)
View All| Funding Stage | Amount | Investors | Lead Investors | Date |
|---|---|---|---|---|
| Seed Round | •••••• | 1 |
|
15 Nov 2022 |
| Seed Round | •••••• | 1 | •••• •••• | 07 Jan 2015 |
Lumen Research Alternatives & Competitors
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