Lytics vs Perch Insights
Lytics
Unleash your Customer Data Potential. Connect, enrich, and activate your high-value data with Lytics CDP
49 employees · est. 2012 · Portland, United States
Perch Insights
The Analytics Solution for CX Organizations
46 employees · est. 2022 · Boston, United States
Lytics is the older company (2012 vs 2022).
Side-by-Side Comparison
| Metric | Lytics | Perch Insights |
|---|---|---|
| Founded | ||
| Founded | 2012 older | 2022 |
| Headquarters | ||
| Headquarters | Portland, United States | Boston, United States |
| Employees | ||
| Employees | 49 | 46 |
| Industry | ||
| Industry | Advertising, Analytics, Automation | Not tracked yet |
| Funding Stage | ||
| Funding Stage | Series C | Seed |
| Total Funding | ||
| Total Funding | $58.30M | $2.90M |
| Funding Rounds | ||
| Funding Rounds | 7 | 1 |
| Services | ||
| Services | Building and Using Profiles, Data Warehouse Connectivity, Personalized Email Campaigns, Web Experience Customization, Product Recommendations, AI-Driven Customer Insights | Not tracked yet |
| Target Customers | ||
| Target Customers | Retail Companies, Media and Entertainment Firms, B2B Technology Businesses, Financial Service Providers | Not tracked yet |
| Taxonomy | ||
| Taxonomy | Customer Data PlatformMarketing AutomationBehavioral InsightsUser SegmentationAd RetargetingPredictive Analytics +8 | Data-driven InsightsProactive Decision-makingCX ProfessionalsContact CenterMarketing PlatformsHR Systems +4 |
| Website | ||
| Website | lytics.com | perchinsights.com |
About Lytics
Lytics, founded in 2012, operates at the intersection of Advertising, Analytics, Automation, Data Analytics, and AdTech. With its headquarters in the United States, Lytics aims to transform how businesses leverage customer data. The company’s customer data platform (CDP) is pivotal in turning custo...
About Perch Insights
Perch Insights is a data-driven analytics solution tailored for Customer Experience (CX) organizations. The platform is designed to shift CX leaders from a reactive to a proactive mode by providing valuable insights derived from a variety of data sources, including CRMs, customer service platforms,...
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Compiled from the BounceWatch company index. We last looked at Lytics on 11 Mar 2026, and Perch Insights on 12 Sep 2024. Where a field is blank here, it means we have not recorded it — not that the answer is zero. How we source and date this.
