Portland, United States
Lytics, founded in 2012, operates at the intersection of Advertising, Analytics, Automation, Data Analytics, and AdTech. With its headquarters in the United States, Lytics aims to transform how businesses leverage customer data.
The company’s customer data platform (CDP) is pivotal in turning customer data into actionable insights. By unifying data into comprehensive profiles, Lytics enables deep behavioral insights and real-time automated workflows, such as ad targeting. This helps enterprises unlock data potential, boost ROI, and strengthen customer relations. True to its slogan, "Unleash your Customer Data Potential. Connect, enrich, and activate your high-value data with Lytics CDP," Lytics positions its platform as a superpower for businesses.
Lytics attracted significant attention with a $35.00M Series C investment on 21 February 2019, with backing from notable investors including Comcast Ventures, Two Sigma Ventures, JMI Equity, Rembrandt Venture Partners, and Voyager Capital.
