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Lytics logo — Unleash your Customer Data Potential. Connect, enrich, and a...

Lytics

Unleash your Customer Data Potential. Connect, enrich, and activate your high-value data with Lytics CDP.

Founded 2012 United States Portland, United States 49 employees Series C Total: $58.30M Advertising, Analytics +3

General Information

Company Name Lytics
Founded Year 2012
Location United States Portland, United States
Employees 49
Industries Advertising, Analytics, Automation +2
Funding Stage Series C
Business Model B2B, SaaS, Platform
Revenue Model Subscription, Usage Based, Service Fee
Social

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About Lytics

Lytics, founded in 2012, operates at the intersection of Advertising, Analytics, Automation, Data Analytics, and AdTech. With its headquarters in the United States, Lytics aims to transform how businesses leverage customer data.

The company’s customer data platform (CDP) is pivotal in turning customer data into actionable insights. By unifying data into comprehensive profiles, Lytics enables deep behavioral insights and real-time automated workflows, such as ad targeting. This helps enterprises unlock data potential, boost ROI, and strengthen customer relations. True to its slogan, "Unleash your Customer Data Potential. Connect, enrich, and activate your high-value data with Lytics CDP," Lytics positions its platform as a superpower for businesses.

Lytics attracted significant attention with a $35.00M Series C investment on 21 February 2019, with backing from notable investors including Comcast Ventures, Two Sigma Ventures, JMI Equity, Rembrandt Venture Partners, and Voyager Capital.

Business keywords: Customer Data Platform, Marketing Automation, Behavioral Insights, User Segmentation, Ad Retargeting, Predictive Analytics, AI and Machine Learning, Probabilistic Matching, Martech Integration, Personalization, Digital Marketing Infrastructure, Customer Journey Orchestration, Real-time Data Activation, Marketing Campaign Optimization

Services & Products

Building and Using Profiles
Data Warehouse Connectivity
Personalized Email Campaigns
Web Experience Customization
Product Recommendations
AI-Driven Customer Insights

Target Customers

Retail Companies Media and Entertainment Firms B2B Technology Businesses Financial Service Providers

Funding Rounds & Investors (7)

View All
Funding Stage Amount Investors Lead Investors Date
Series C $35.00M 5
Comcast Ventures Two Sigma Ventures JMI Equity
Comcast Ventures, Two Sigma Ventures +3
21 Feb 2019
Series B $14.00M 5
Comcast Ventures EPIC Ventures Two Sigma Ventures
Comcast Ventures, EPIC Ventures +3
03 Apr 2018
Venture Round Undisclosed 1
R/GA Ventures
R/GA Ventures
15 May 2017
Series A $7.00M 4
Comcast Ventures Rembrandt Venture Partners Voyager Capital
Comcast Ventures, Rembrandt Venture Partners +2
22 Oct 2014
Seed Round $2.20M 5
Rembrandt Venture Partners Voyager Capital
Rembrandt Venture Partners, Voyager Capital +3
09 Aug 2013
Debt Financing $100.00K -
19 Jul 2013
Seed Round Undisclosed 1
Portland Incubator Experiment
Portland Incubator Experiment
08 Oct 2012

Lytics Alternatives & Competitors

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WebEngage
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Lytics vs
Breinify
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Lytics vs
RESULTICKS
RESULTICKS United States

Digital transformation for customer centricity.

350 employees
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Also compare with: Lytics vs Redpoint Global Inc. Redpoint Global Inc. View all alternatives

FAQ About Lytics

Unleash your Customer Data Potential. Connect, enrich, and activate your high-value data with Lytics CDP.
Lytics was founded in 2012.
Lytics is headquartered in Portland, United States.
Lytics operates in Advertising, Analytics, Automation, Data Analytics and AdTech. Its work centres on Customer Data Platform, Marketing Automation, Behavioral Insights and User Segmentation. Its customers include Retail Companies, Media and Entertainment Firms and B2B Technology Businesses.
Lytics has a B2B, SaaS and Platform business model. Its revenue comes from Subscription, Usage Based and Service Fee.
Lytics has approximately 49 employees.
Lytics has completed 7 funding rounds, raising a total of $58.30M. The latest funding stage is Series C.
Lytics offers: Building and Using Profiles, Data Warehouse Connectivity, Personalized Email Campaigns, Web Experience Customization, Product Recommendations, AI-Driven Customer Insights.
Top alternatives and competitors to Lytics include WebEngage, Breinify, RESULTICKS, Triggerbee, BlueConic. These companies operate in related industries and serve comparable markets. You can compare them side by side on Bounce Watch.
Lytics and WebEngage are both companies in similar industries. Compare their funding, team size, growth signals, and market position on Bounce Watch to see which one fits your needs.

Source: BounceWatch company record for Lytics, https://bouncewatch.com/company/lytics, updated 11 March 2026. When citing, please name BounceWatch and link this page.

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