Side-by-Side Comparison
| Metric | MADE.COM | Swoon |
|---|---|---|
| Founded | ||
| Founded | 2010 older | 2012 |
| Headquarters | ||
| Headquarters | London, United Kingdom | London, United Kingdom |
| Employees | ||
| Employees | 231 larger | 62 |
| Industry | ||
| Industry | E-Commerce, Retail, Lifestyle | E-Commerce, Lifestyle |
| Funding Stage | ||
| Funding Stage | Not tracked yet | Series B |
| Total Funding | ||
| Total Funding | $218.20M | $20.20M |
| Funding Rounds | ||
| Funding Rounds | 9 | 5 |
| Services | ||
| Services | E-commerce shopping platform for home and garden products, Customer service support, Product categorization based on living spaces, User account management system | Furniture Manufacturing, Online Sales Platform, Custom Furniture Design, Home Delivery Service, Finance Options and Payment Plans |
| Target Customers | ||
| Target Customers | Homeowners, Interior design enthusiasts, Online shoppers looking for furniture and home decor, Individuals seeking design inspiration | Homeowners, Interior Designers, Design Enthusiasts, Luxury Furniture Buyers, Online Shoppers Looking for Furniture |
| Taxonomy | ||
| Taxonomy | Original Home DesignContemporary DesignSustainable MaterialsIndependent DesignersDirect-to-Consumer ModelOnline Retail +9 | Direct-to-ConsumerHome DecorFast Fashion FurnitureDesign InnovationCraftsmanshipAffordable Luxury +9 |
| Website | ||
| Website | made.com | swooneditions.com |
About MADE.COM
MADE.COM, founded in 2010, is a renowned player in the E-Commerce, Retail, and Lifestyle sectors. With a headquarters in the United Kingdom, the company operates under the ethos of “Design for original homes.” It offers contemporary design solutions that emphasize sustainability and craftsmanship, p...
About Swoon
Swoon, founded in 2012 and headquartered in the United Kingdom, operates within the E-Commerce and Lifestyle industries. Their mission is to transform homes into remarkable spaces through unique design and craftsmanship at fair prices. Catering to a customer base they dub ‘Hip & Humble’—style-consci...
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Compiled from the BounceWatch company index. We last looked at MADE.COM on 23 Mar 2026, and Swoon on 5 May 2026. Where a field is blank here, it means we have not recorded it — not that the answer is zero. How we source and date this.
