Materra
Materra is a regenerative cotton + tech company helping fashion meet its ambitious sourcing and impact goals 🌎
57 employees · est. 2019 · London, United Kingdom
MyEasyFarm
Regenerative Agriculture, Carbon & Precision Farming to help farmers & agrifood companies for agro-ecological transition
25 employees · est. 2017 · France
MyEasyFarm is the older company (2019 vs 2017); Materra is the larger of the two.
Side-by-Side Comparison
| Metric | Materra | MyEasyFarm |
|---|---|---|
| Founded | ||
| Founded | 2019 | 2017 older |
| Headquarters | ||
| Headquarters | London, United Kingdom | France |
| Employees | ||
| Employees | 57 larger | 25 |
| Industry | ||
| Industry | Agriculture, Fashion, Sustainability | Information Technology, AgriTech |
| Funding Stage | ||
| Funding Stage | Seed | Non Equity Assistance |
| Total Funding | ||
| Total Funding | $4.26M | $1.30M |
| Funding Rounds | ||
| Funding Rounds | 3 | 3 |
| Services | ||
| Services | Traceable Regenerative Cotton Sourcing, Supply Chain Digital Tools, Impact Data Analysis and Reporting, Global Compliance Assistance, Regenerative Transition Support | Not tracked yet |
| Target Customers | ||
| Target Customers | Fashion Brands, Textile Mills, Farmers, Sustainability-focused Enterprises | Not tracked yet |
| Taxonomy | ||
| Taxonomy | Regenerative Agriculture, Cotton Farming, Fashion Sustainability, AI Technology, Impact Tracking, Smallholder Farmers, Climate Resilience, Digital Platform, Farm Management, Agricultural Innovation, Sustainable Textiles, Tech-Enabled Agriculture, Agronomy Services, Traceability | Precision Farming, AgTech, Farm Management, Agricultural Data Analysis, CO2 Emission Reduction, IoT Sensors, Cloud Platform, Satellite Technology, Drones, FMIS, ISOBUS, Carbon Measurement, Agro-Industries, Real-Time Tracking |
| Website | ||
| Website | materra.tech | myeasyfarm.com |
About Materra
Materra, founded in 2019 by Edward Brial, Edward Hill, and John Bertolaso, is disrupting the agricultural and fashion industries by integrating sustainability with technology. Headquartered in the United Kingdom with operations in London and Ahmedabad, their mission is built around empowering smallh...
About MyEasyFarm
MyEasyFarm is a French AgTech startup that specializes in Precision Farming. The company's platform is designed to collect, manage, transfer, and analyze Agricultural Data from various sources such as fields, satellites, drones, Ag machines, weather, and IoT sensors. This data is utilized to reduce...
We will tell you when either one moves
BounceWatch watches Materra and MyEasyFarm for new funding, fast hiring, new executives and a change of software vendor. When one happens, we email you the same day.
Funding, hiring, leadership and stack changes at Materra and MyEasyFarm — by email.
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Compiled from the BounceWatch company index. We last looked at Materra on 29 Apr 2026, and MyEasyFarm on 11 Sep 2024. Where a field is blank here, it means we have not recorded it — not that the answer is zero. How we source and date this.