Side-by-Side Comparison
| Metric | Matters | Toll |
|---|---|---|
| Founded | ||
| Founded | 2018 | 2016 older |
| Headquarters | ||
| Headquarters | Los Angeles, United States | Leeds, United Kingdom |
| Employees | ||
| Employees | 7 | 149 larger |
| Industry | ||
| Industry | Social Media, Web3 | Advertising, Crypto, Digital Media |
| Funding Stage | ||
| Funding Stage | Pre Seed | Pre Seed |
| Total Funding | ||
| Total Funding | $2.00M | $285.55K |
| Funding Rounds | ||
| Funding Rounds | 1 | 2 |
| Services | ||
| Services | Decentralized Publishing Platform, On-chain Advertising Protocol, NFT Creation and Management, Open-source Developer Tools, Digital Asset and Content Monetization, Community Governance through DAO | Digital media licensing through Toll Non-Fungible Tokens (tNFTs), Ensuring media attribution with blockchain-embedded metadata, Monetisation of media assets via intrinsic advertising, Amplification and sharing of media assets for increased exposure |
| Target Customers | ||
| Target Customers | Content Creators, Developers, Investors, Artists, Civil Journalists, Web3 Enthusiasts | Content creators such as photographers, models, and artists, Media publishers looking to monetize content, Brands seeking new audience engagement and traffic |
| Taxonomy | ||
| Taxonomy | Web3, Digital Assets, Collaborative Creation, Monetization, Decentralized Control | NFT Minting, Media Assets Ownership, Digital Rights Management, Commercial Toll Monetization, Decentralized Media Protocol, Web3 Media Solutions, Media Royalties, Digital Media Licensing, Decentralized Economy, AdTech Innovations, Crypto Media Integration, Revenue Distribution, Digital Media Monetization, Content Creator Empowerment, Blockchain Technology For Creators |
| Website | ||
| Website | matters-lab.io | tollmedia.io |
About Matters
Matters is a forward-thinking player in the Web3 and Social Media industries, with its headquarters in the United States. Since its founding in 2018, the company has been pioneering an innovative approach to digital collaborations, empowering users to create and monetize assets with full control. U...
About Toll
Toll, founded in 2016 and headquartered in the United Kingdom, is carving out a niche in the intersection of Advertising, Crypto, and Digital Media. Their slogan, "Empowering creators to earn from their media wherever it is published," captures their mission of providing creators with a means to mon...
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Compiled from the BounceWatch company index. We last looked at Matters on 12 Sep 2024, and Toll on 3 Jul 2025. Where a field is blank here, it means we have not recorded it — not that the answer is zero. How we source and date this.