Mustard
Democratizing the world's best coaching with computer vision applications and live, interactive instruction from GOATs.
18 employees · est. 2019
Under Armour is the older company (2019 vs 1996); Under Armour is the larger of the two.
Side-by-Side Comparison
| Metric | Mustard | Under Armour |
|---|---|---|
| Founded | ||
| Founded | 2019 | 1996 older |
| Headquarters | ||
| Headquarters | Not tracked yet | Baltimore, United States |
| Employees | ||
| Employees | 18 | 12905 larger |
| Industry | ||
| Industry | AI, Sports | Internet, Sports, Apparel |
| Funding Stage | ||
| Funding Stage | Seed | IPO |
| Total Funding | ||
| Total Funding | $5.45M | $1.36B |
| Funding Rounds | ||
| Funding Rounds | 2 | 4 |
| Services | ||
| Services | Not tracked yet | Online Retail, Sports Apparel Manufacturing, Footwear Design, Retail Collaboration, Customer Rewards Program |
| Target Customers | ||
| Target Customers | Not tracked yet | Athletes, Fitness Enthusiasts, General Sports Participants, Active Youth, Outdoor Adventurers |
| Taxonomy | ||
| Taxonomy | Sports Technology, AI Platform, Motion Analysis, Coaching App, Athletic Training, Performance Optimization, Biomechanics Analysis, Interactive Instruction, Video Analysis, Sports Coaching, Youth Sports, NCAA Baseball, MLB, Athletic Development, Mental Performance Training | Performance Apparel, Footwear, Sports Innovation, Athlete Focus, Equality In Sports, Bold Innovations, Digital Fitness Solutions, HeatGear Technology, ColdGear Technology, AllSeasonGear, Risk-taking Culture, Team Celebrations, Ethical Practices |
| Website | ||
| Website | teammstrd.com | underarmour.com |
About Mustard
Mustard is a sports technology startup founded in 2019 with the slogan "Democratizing the world's best coaching with computer vision applications and live, interactive instruction from GOATs." The company provides a motion analysis app that delivers same-session feedback and personalized instruction...
About Under Armour
Under Armour, founded in 1996, is an enduring presence in the Internet, Sports, Apparel, and Logistics and Delivery industries, headquartered in the United States. Known for its slogan, "Under Armour Makes You Better," the company is dedicated to enhancing athletic performance through innovative sol...
We will tell you when either one moves
BounceWatch watches Mustard and Under Armour for new funding, fast hiring, new executives and a change of software vendor. When one happens, we email you the same day.
Funding, hiring, leadership and stack changes at Mustard and Under Armour — by email.
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Compiled from the BounceWatch company index. We last looked at Mustard on 12 Sep 2024, and Under Armour on 11 May 2026. Where a field is blank here, it means we have not recorded it — not that the answer is zero. How we source and date this.