Prime Roots
Prime Roots is making plant-based deli classics. Join our team & build a better food system!
32 employees · est. 2017 · Berkeley, United States
No Cow is the older company (2015 vs 2017); No Cow is the larger of the two.
Side-by-Side Comparison
| Metric | No Cow | Prime Roots |
|---|---|---|
| Founded | ||
| Founded | 2015 older | 2017 |
| Headquarters | ||
| Headquarters | Denver, United States | Berkeley, United States |
| Employees | ||
| Employees | 54 larger | 32 |
| Industry | ||
| Industry | Not tracked yet | Food and Beverage |
| Funding Stage | ||
| Funding Stage | Unknown | Series B |
| Total Funding | ||
| Total Funding | Not tracked yet | $48.50M |
| Funding Rounds | ||
| Funding Rounds | 1 | 4 |
| Services | ||
| Services | production of plant-based protein bars, online sales and distribution, health-focused snack options | Plant-based Deli Meat Production, Recipe Development, Foodservice Solutions |
| Target Customers | ||
| Target Customers | health-conscious individuals, vegans, individuals with dietary restrictions like gluten intolerance or dairy allergies, fitness enthusiasts | Meat Eaters transitioning to Plant-based, Health-conscious Consumers, Environmentally Conscious Shoppers, Foodservice Providers |
| Taxonomy | ||
| Taxonomy | FoodTech, Plant-Based Proteins, Sustainable Nutrition, Vegan Products, Low Sugar Alternatives, High Protein Foods, Alternative Proteins, Innovative Nutrition, Protein Bar Market, Dairy-Free Products, Protein Alternatives, Health And Wellness, Science-Driven Food, Nutritional Innovation, Sustainable Food Solutions | Plant-Based Foods, Deli Alternatives, Sustainable Protein, Koji Mycelium, Meat Alternatives, Seafood Alternatives, Food Innovation, Eco-Friendly Products, Carbon Reduction, Vegan Protein, Sustainable Food Systems, Alternative Proteins |
| Website | ||
| Website | nocow.com | primeroots.com |
About No Cow
No Cow, founded in 2015, is a foodtech company positioned as a pioneer in the nutrition industry by focusing on plant-based proteins. Its slogan, "Built Like a Whey Bar. Without the Bull.", encapsulates its mission to offer alternatives to traditional protein bars, improving both taste and nutrition...
About Prime Roots
Prime Roots, founded in 2017, is a forward-thinking player in the Food and Beverage industry, headquartered in the United States. The company is on a mission to transform the way consumers perceive meat by developing plant-based deli classics, boasting the slogan: "Prime Roots is making plant-based...
We will tell you when either one moves
BounceWatch watches No Cow and Prime Roots for new funding, fast hiring, new executives and a change of software vendor. When one happens, we email you the same day.
Funding, hiring, leadership and stack changes at No Cow and Prime Roots — by email.
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Compiled from the BounceWatch company index. We last looked at No Cow on 30 Apr 2026, and Prime Roots on 30 Apr 2026. Where a field is blank here, it means we have not recorded it — not that the answer is zero. How we source and date this.