NOW Money
NOW Money makes money easy, for everyone, every day
61 employees · est. 2016 · Dubai, United Arab Emirates
We Are Gretel
Helping financial institutions and customers to reconnect
6 employees · est. 2019 · London, United Kingdom
NOW Money is the older company (2016 vs 2019); NOW Money is the larger of the two.
Side-by-Side Comparison
| Metric | NOW Money | We Are Gretel |
|---|---|---|
| Founded | ||
| Founded | 2016 older | 2019 |
| Headquarters | ||
| Headquarters | Dubai, United Arab Emirates | London, United Kingdom |
| Employees | ||
| Employees | 61 larger | 6 |
| Industry | ||
| Industry | Financial Services, Fintech, Information Technology | Finance, Financial Services, Fintech |
| Funding Stage | ||
| Funding Stage | Unknown | Pre Seed |
| Total Funding | ||
| Total Funding | $13.31M | $1.00M |
| Funding Rounds | ||
| Funding Rounds | 7 | 1 |
| Services | ||
| Services | digital payroll solutions, mobile bank account services, employee financial literacy training | lost asset recovery, financial data security, customer financial advocacy, financial product matching |
| Target Customers | ||
| Target Customers | businesses with low-income workers, employers seeking payroll solutions, employees needing digital banking services | individuals with unclaimed assets, individuals with lost pensions, individuals with unclaimed insurance, individuals with misplaced investments |
| Taxonomy | ||
| Taxonomy | Financial Inclusion, Digital Banking, Payroll Solutions, Mobile Banking Technology, Remittance Solutions, Mobile Wallet, Financial Literacy, Unbanked Population, FinTech, Digital Financial Services, Employee Financial Services, Consumer Financial Well-being, Partnership With CBI And Mastercard, GCC Financial Services, Sustainable Financial Solutions | Financial Tracing, Customer Reconnection, Dormant Assets Recovery, Regulatory Compliance, Data Governance, Digital Engagement, Unclaimed Entitlements, Proprietary Search Technology, Insurance Products, Pensions Recovery, Savings Recovery, Investment Recovery, Customer Vulnerability, Process Digitization |
| Website | ||
| Website | nowmoney.me | gretel.co.uk |
About NOW Money
NOW Money, founded in 2016, is a Dubai-based FinTech company operating across the United Arab Emirates, in collaboration with Commercial Bank International and Mastercard. With its slogan "NOW Money makes money easy, for everyone, every day," the company focuses on enhancing financial inclusion thro...
About We Are Gretel
We Are Gretel, founded in 2019, is a fintech disruptor focused on reconnecting financial institutions with dormant and disconnected customers. Positioned within the Finance, Financial Services, Fintech, and Insurtech industries, Gretel leverages advanced technology to create a digital "hub" that sim...
We will tell you when either one moves
BounceWatch watches NOW Money and We Are Gretel for new funding, fast hiring, new executives and a change of software vendor. When one happens, we email you the same day.
Funding, hiring, leadership and stack changes at NOW Money and We Are Gretel — by email.
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Compiled from the BounceWatch company index. We last looked at NOW Money on 12 Feb 2026, and We Are Gretel on 3 Jul 2025. Where a field is blank here, it means we have not recorded it — not that the answer is zero. How we source and date this.
