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NOW Money logo — NOW Money makes money easy, for everyone, every day

NOW Money

NOW Money makes money easy, for everyone, every day

Founded 2016 United Arab Emirates United Arab Emirates 61 employees Total: $13.31M Financial Services, Fintech +3

General Information

Company Name NOW Money
Founded Year 2016
Location United Arab Emirates United Arab Emirates
Employees 61
Industries Financial Services, Fintech, Information Technology +2
Business Model B2B, B2C
Revenue Model Service Fee, Subscription, Usage Based
Social

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About NOW Money

NOW Money, founded in 2016, is a Dubai-based FinTech company operating across the United Arab Emirates, in collaboration with Commercial Bank International and Mastercard. With its slogan "NOW Money makes money easy, for everyone, every day," the company focuses on enhancing financial inclusion through a dual-service approach: providing payroll portals for corporates and digital bank accounts for employees.

The company is committed to demystifying financial services, especially for the GCC’s unbanked population, an initiative spearheaded by co-founders Katharine Budd and Ian Dillon. By improving digital and financial literacy, it aims to elevate the overall well-being and security of its customers.

In terms of investments, NOW Money received a $4.00M Early VC investment in June 2024. Positioned at the intersection of Financial Services, Fintech, Information Technology, Payments, and Banking, the startup offers extensive growth potential in a rapidly evolving market.

Business keywords: Financial Inclusion, Digital Banking, Payroll Solutions, Mobile Banking Technology, Remittance Solutions, Mobile Wallet, Financial Literacy, Unbanked Population, FinTech, Digital Financial Services, Employee Financial Services, Consumer Financial Well-being, Partnership with CBI and Mastercard, GCC Financial Services, Sustainable Financial Solutions

Services & Products

digital payroll solutions
mobile bank account services
employee financial literacy training

Target Customers

businesses with low-income workers employers seeking payroll solutions employees needing digital banking services

Funding Rounds & Investors (7)

View All
Funding Stage Amount Investors Lead Investors Date
Early VC $4.00M -
01 Jun 2024
Angel Undisclosed -
01 Nov 2023
Early VC $7.00M 10
Anthemis Group, GreenHouse Capital +8
01 Mar 2021
Series A Undisclosed -
01 Jul 2020
Series A Undisclosed 1
Anthemis Group
01 Jul 2019
Convertible Note $1.80M 2
Accion, Newid capital
01 Apr 2017
Seed $510.00K -
01 Sep 2016

NOW Money Alternatives & Competitors

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NOW Money vs

Empowering the Underbanked.

3 employees
Financial Services, Information Technology
NOW Money vs

Everything is possible

Series A
76 employees
Financial Services, Mobile
NOW Money vs

Providing innovative solutions for retail banking and payment services.

1 employees
Financial Services, Fintech

FAQ About NOW Money

NOW Money makes money easy, for everyone, every day
NOW Money was founded in 2016.
NOW Money is headquartered in United Arab Emirates.
NOW Money operates in Financial Services, Fintech, Information Technology, Payments and Banking. Its work centres on Financial Inclusion, Digital Banking, Payroll Solutions and Mobile Banking Technology. Its customers include businesses with low-income workers, employers seeking payroll solutions and employees needing digital banking services.
NOW Money has a B2B and B2C business model. Its revenue comes from Service Fee, Subscription and Usage Based.
NOW Money has approximately 61 employees.
NOW Money has completed 7 funding rounds, raising a total of $13.31M.
NOW Money offers: digital payroll solutions, mobile bank account services, employee financial literacy training.
Top alternatives and competitors to NOW Money include The Mint Corporation, Instapay Technologies Sdn Bhd, Payfessional, Flinto, cwallet. These companies operate in related industries and serve comparable markets. You can compare them side by side on Bounce Watch.
NOW Money and The Mint Corporation are both companies in similar industries. Compare their funding, team size, growth signals, and market position on Bounce Watch to see which one fits your needs.

Source: BounceWatch company record for NOW Money, https://bouncewatch.com/company/now-money, updated 16 April 2026. When citing, please name BounceWatch and link this page.

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