NOW Money, founded in 2016, is a Dubai-based FinTech company operating across the United Arab Emirates, in collaboration with Commercial Bank International and Mastercard. With its slogan "NOW Money makes money easy, for everyone, every day," the company focuses on enhancing financial inclusion through a dual-service approach: providing payroll portals for corporates and digital bank accounts for employees.
The company is committed to demystifying financial services, especially for the GCC’s unbanked population, an initiative spearheaded by co-founders Katharine Budd and Ian Dillon. By improving digital and financial literacy, it aims to elevate the overall well-being and security of its customers.
In terms of investments, NOW Money received a $4.00M Early VC investment in June 2024. Positioned at the intersection of Financial Services, Fintech, Information Technology, Payments, and Banking, the startup offers extensive growth potential in a rapidly evolving market.