Sinch SimpleTexting
We make it easy, fast and affordable to send SMS marketing campaigns or engage in 1-on-1 conversations with customers.
56 employees · est. 2010 · Miami Beach, United States
Sinch SimpleTexting is the older company (2012 vs 2010); Optimove is the larger of the two.
Side-by-Side Comparison
| Metric | Optimove | Sinch SimpleTexting |
|---|---|---|
| Founded | ||
| Founded | 2012 | 2010 older |
| Headquarters | ||
| Headquarters | New York, United States | Miami Beach, United States |
| Employees | ||
| Employees | 560 larger | 56 |
| Industry | ||
| Industry | AI, Analytics, Automation | Messaging, Mobile |
| Funding Stage | ||
| Funding Stage | Secondary Market | Not tracked yet |
| Total Funding | ||
| Total Funding | $95.00M | Not tracked yet |
| Funding Rounds | ||
| Funding Rounds | 2 | Not tracked yet |
| Services | ||
| Services | Optimove Orchestrate, Optimove Engage, AI Optimization, Digital Ads, In-App Messaging, Text Messaging, Web Push & Pop-Ups, Integrations, Smart Campaigns, Smart Search, Digital Experience Platform | Not tracked yet |
| Target Customers | ||
| Target Customers | iGaming Operators, Retailers, Forex Companies, Social Gaming Platforms, Mobile App Developers, CRM Marketers | Not tracked yet |
| Taxonomy | ||
| Taxonomy | Positionless Marketing, Customer Data Platform, Hyper-personalization, Customer Insights, Automated Journeys, Multi-channel Campaigns, Customer Retention, Predictive Analytics, Behavior Modeling, Customer Churn Prevention, LTV Maximization, Conversion Optimization, Micro-segmentation, Customer Engagement, Creative Automation | SMS Marketing, 1-on-1 Conversations, Mass Text Campaigns, MMS Messaging, Marketing Automation, Contact Management, Real-time Analytics, Customer Engagement, Mobile Marketing, Business Communication, Sales Support, Campaign Tracking, Data Collection, User-friendly Platform, Flexible Pricing Plans |
| Website | ||
| Website | optimove.com | simpletexting.com |
About Optimove
Optimove, founded in 2012, is a groundbreaking player in the evolving landscape of marketing technology. As the self-proclaimed "leader in Positionless Marketing," the company empowers marketing teams to transcend traditional role-based constraints. By equipping marketers with tools that allow them...
About Sinch SimpleTexting
Sinch SimpleTexting offers a user-friendly platform for businesses to send SMS marketing campaigns and engage in 1-on-1 conversations with customers. Founded in 2010 and based in the United States, the company caters to a wide range of clients, including Fortune 500 companies and small businesses. T...
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BounceWatch watches Optimove and Sinch SimpleTexting for new funding, fast hiring, new executives and a change of software vendor. When one happens, we email you the same day.
Funding, hiring, leadership and stack changes at Optimove and Sinch SimpleTexting — by email.
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Compiled from the BounceWatch company index. We last looked at Optimove on 2 Sep 2025, and Sinch SimpleTexting on 12 Sep 2024. Where a field is blank here, it means we have not recorded it — not that the answer is zero. How we source and date this.