Optimove logo — The leader in Positionless Marketing

Optimove

The leader in Positionless Marketing

Founded 2012 United States New York, United States 560 employees Secondary Market Total: $95.00M AI, Analytics +3

General Information

Company Name Optimove
Founded Year 2012
Location United States New York, United States +4
Employees 560
Industries AI, Analytics, Automation +2
Funding Stage Secondary Market
Social

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About Optimove

Optimove, founded in 2012, is a groundbreaking player in the evolving landscape of marketing technology. As the self-proclaimed "leader in Positionless Marketing," the company empowers marketing teams to transcend traditional role-based constraints. By equipping marketers with tools that allow them to operate independently, it significantly enhances productivity and campaign personalization.

Optimove's platform offers three key capabilities: Data Power, enabling instant customer insights for targeting; Creative Power, allowing immediate creation of marketing assets; and Optimization Power, facilitating self-optimizing campaigns. Operating primarily in industries such as AI, Analytics, Automation, CRM and Sales, and Machine Learning, Optimove has effectively positioned itself as an industry innovator.

Headquartered in the United States, the company attracted a $75.00M Secondary Market investment from Summit Partners in September 2021. This investment underscores confidence in Optimove's disruptive potential and scalability.

Taxonomy: Positionless Marketing, Customer Data Platform, Hyper-personalization, Customer Insights, Automated Journeys, Multi-channel Campaigns, Customer Retention, Predictive Analytics, Behavior Modeling, Customer Churn Prevention, LTV Maximization, Conversion Optimization, Micro-segmentation, Customer Engagement, Creative Automation

Services & Products

Optimove Orchestrate
Optimove Engage
AI Optimization
Digital Ads
In-App Messaging
Text Messaging
Web Push & Pop-Ups
Integrations

Target Customers

iGaming Operators Retailers Forex Companies Social Gaming Platforms Mobile App Developers CRM Marketers

Funding Rounds & Investors (2)

View All
Funding Stage Amount Investors Lead Investors Date
Secondary Market •••••• 1
Investor
27 Sep 2021
Series A •••••• 1
Investor
13 Sep 2016

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FAQ About Optimove

The leader in Positionless Marketing
Optimove was founded in 2012.
Optimove is headquartered in New York, United States.
Optimove operates in the following industries: AI, Analytics, Automation, CRM and Sales, Machine Learning.
Optimove has approximately 560 employees.
Optimove has completed 2 funding rounds, raising a total of $95.00M. The latest funding stage is Secondary Market.
Optimove offers: Optimove Orchestrate, Optimove Engage, AI Optimization, Digital Ads, In-App Messaging, Text Messaging, Web Push & Pop-Ups, Integrations, Smart Campaigns, Smart Search, Digital Experience Platform.
Top alternatives and competitors to Optimove include Sinch SimpleTexting, Rollout.io (acquired by CloudBees), Dollarbird , Stitch, SalesNexus CRM and Marketing Automation. These companies operate in related industries and serve comparable markets. You can compare them side by side on Bounce Watch.
Optimove and Sinch SimpleTexting are both companies in similar industries. Compare their funding, team size, growth signals, and market position on Bounce Watch to see which one fits your needs.

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