Permutive
Permutive puts publishers in control of their revenue by enabling them to reach and monetise 100% of their audience.
113 employees · est. 2016 · London, United Kingdom
Poool
Poool provides publishers with the tools, expertise & inspiration to succeed in their membership & subscription strategy
59 employees · est. 2016 · Bordeaux, France
Side-by-Side Comparison
| Metric | Permutive | Poool |
|---|---|---|
| Founded | ||
| Founded | 2016 | 2016 |
| Headquarters | ||
| Headquarters | London, United Kingdom | Bordeaux, France |
| Employees | ||
| Employees | 113 | 59 |
| Industry | ||
| Industry | Advertising, Publishing | Creator Economy, Digital Media, Publishing |
| Funding Stage | ||
| Funding Stage | Series C | Series A |
| Total Funding | ||
| Total Funding | $105.03M | $4.35M |
| Funding Rounds | ||
| Funding Rounds | 7 | 3 |
| Services | ||
| Services | Not tracked yet | Audience Conversion Platform, Engagement Tools, Data Analytics |
| Target Customers | ||
| Target Customers | Not tracked yet | Digital Publishers, Media Professionals, Content Producers |
| Taxonomy | ||
| Taxonomy | Data Management Platform, Publishing, Real-Time, Edge Processing, First-party Data, Cohorts, Audience Platform, Responsible Advertising, Edge Computing, Direct-sold Programmatic, Privacy | Audience Conversion Platform, Membership & Subscription Strategy, Digital Publishing, Audience Development, Revenue Model, Content Monetization, Engagement Tools, Subscription Platform, Conversion Rate Optimization, Digital Media, Audience Analytics, Subscription Retention, Digital Growth Strategies, Data-driven Optimization |
| Website | ||
| Website | permutive.com | poool.tech |
About Permutive
Permutive is a UK-based startup founded in 2016 that focuses on empowering publishers to take charge of their revenue streams. The company's slogan, "Permutive puts publishers in control of their revenue by enabling them to reach and monetize 100% of their audience," encapsulates its core mission. B...
About Poool
Poool is a French startup that has been making waves in the creator economy, digital media, and publishing industries since its inception in 2016. The company's slogan, "Poool provides publishers with the tools, expertise & inspiration to succeed in their membership & subscription strategy," encapsu...
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Compiled from the BounceWatch company index. We last looked at Permutive on 25 Feb 2025, and Poool on 25 Mar 2025. Where a field is blank here, it means we have not recorded it — not that the answer is zero. How we source and date this.