Permutive (Advertising, Publishing) — Funding, Investors & Signals 2026

Permutive

Permutive puts publishers in control of their revenue by enabling them to reach and monetise 100% of their audience.

Founded 2016

London, United Kingdom 113 employees Series C Total: $105.03M Advertising, Publishing

Permutive is a UK-based startup founded in 2016 that focuses on empowering publishers to take charge of their revenue streams. The company's slogan, "Permutive puts publishers in control of their revenue by enabling them to reach and monetize 100% of their audience," encapsulates its core mission. By leveraging Permutive's platform, publishers can access their entire audience while prioritizing consumer privacy. This enables them to gather unique audience insights, adjust campaigns in real-time, and furnish comprehensive mid- and post-campaign reports. In addition to unlocking the full potential of their audience, Permutive’s services contribute to their customers' ability to secure direct deals, win RFPs, and establish enduring relationships with advertisers. The company has gained the trust of major players in the publishing industry, such as News Corp, Hearst, The Washington Post, BuzzFeed, Penske Media, Future plc, the BBC, The Guardian, Vox Media, Insider, Hubert Burda Media, Condé Nast International, Trusted Media Brands, Hello!, and Reworld Media. In their most recent funding round on 02 November 2021, Permutive received a significant $75.00M Series C investment. The investors in this round included Octopus Ventures, EQT Ventures, and the SoftBank Vision Fund. With its innovative approach and strong backing, Permutive seems poised to continue making waves in the advertising and publishing industries.

Funding Stage	Amount	Investors	Lead Investors	Date
Series C	••••••	3		02 Nov 2021
Series B	••••••	2		08 Jul 2020
Series A	••••••	2		02 Jan 2018
Seed Round	••••••	3	•••• ••••	22 May 2015
Seed Round	••••••	1		19 Aug 2014

Funding Stage

Amount

Investors

Lead Investors

Date

Series C

••••••

02 Nov 2021

Series B

••••••

08 Jul 2020

Series A

••••••

02 Jan 2018

Seed Round

••••••

•••• ••••

22 May 2015

Seed Round

••••••

19 Aug 2014

FAQ About Permutive

Permutive puts publishers in control of their revenue by enabling them to reach and monetise 100% of their audience.

Permutive was founded in 2016.

Permutive is headquartered in London, United Kingdom.

Permutive operates in the following industries: Advertising, Publishing.

Permutive has approximately 113 employees.

Permutive has completed 7 funding rounds, raising a total of $105.03M. The latest funding stage is Series C.

Top alternatives and competitors to Permutive include Krush Media Group, Pushly, Poool, Followistic, pixfuture. These companies operate in related industries and serve comparable markets. You can compare them side by side on Bounce Watch.

Permutive and Krush Media Group are both companies in similar industries. Compare their funding, team size, growth signals, and market position on Bounce Watch to see which one fits your needs.

Permutive

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