Pets Deli
Pets Deli - our mission is to create a better world for pet lovers! 🐶🐱
81 employees · est. 2017 · Berlin, Germany
Pure Pet Food
Delicious, healthy food your dog deserves, for longer, happier lives together 💛🐾 As seen on Dragons Den 🐉
122 employees · est. 2013 · United Kingdom
Pure Pet Food is the older company (2017 vs 2013).
Side-by-Side Comparison
| Metric | Pets Deli | Pure Pet Food |
|---|---|---|
| Founded | ||
| Founded | 2017 | 2013 older |
| Headquarters | ||
| Headquarters | Berlin, Germany | United Kingdom |
| Employees | ||
| Employees | 81 | 122 |
| Industry | ||
| Industry | E-Commerce, Internet, Retail | Agriculture, Food and Beverage |
| Funding Stage | ||
| Funding Stage | Undisclosed | Series Unknown |
| Total Funding | ||
| Total Funding | Not tracked yet | $2.00M |
| Funding Rounds | ||
| Funding Rounds | 3 | 2 |
| Services | ||
| Services | Pet Food Retail, Online Shop, Marketing Personalization, Customer Data Analysis | Tailored dog food plans, Healthy, natural dog food, Doorstep delivery service, Flexible subscription, Nutritional dog food |
| Target Customers | ||
| Target Customers | Pet Owners, Dog Owners, Cat Owners, New Customers Interested in Pet Products | Dog owners, Pet parents with health-conscious priorities, Owners of dogs with specific health issues, Customers seeking flexible pet food plans |
| Taxonomy | ||
| Taxonomy | D2C Pet Food, Subscription Based ECommerce, Pet Lifestyle Innovation, Premium Pet Food, Healthy Pet Nutrition, Pet Products And Services, Customer-centric Model, Online Shop, Offline Flagship Stores, Retail Partnerships, Pet Food Platform, Pet Care Advice | Healthy Pet Food, Dehydrated Dog Food, Human Grade Ingredients, Pet Nutrition, Convenience Pet Meals, Natural Dog Food, Holistic Pet Care, Air-Dried Ingredients, Innovative Pet Products, Dragons Den Featured, Pet Wellness, Sustainable Pet Food Production |
| Website | ||
| Website | petsdeli.de | purepetfood.com |
About Pets Deli
Pets Deli, founded in 2017, has swiftly positioned itself as a market leader in the German Direct-to-Consumer (D2C) pet food sector. Emphasizing innovation in pet lifestyle creation, Pets Deli sets trends rather than follows them, prioritizing high-quality pet food and supplementary products to ensu...
About Pure Pet Food
Pure Pet Food, founded in 2013, is reshaping the pet food landscape with its mission to provide delicious, healthy food that dogs deserve for longer, happier lives. As seen on Dragons' Den, the company is rooted in its founders' vision of creating the healthiest convenience pet food available. The...
We will tell you when either one moves
BounceWatch watches Pets Deli and Pure Pet Food for new funding, fast hiring, new executives and a change of software vendor. When one happens, we email you the same day.
Funding, hiring, leadership and stack changes at Pets Deli and Pure Pet Food — by email.
Frequently Asked Questions
Compare Pets Deli with someone else
Start typing a company name or domain.
Related Comparisons
Compiled from the BounceWatch company index. We last looked at Pets Deli on 2 Apr 2026, and Pure Pet Food on 16 Mar 2026. Where a field is blank here, it means we have not recorded it — not that the answer is zero. How we source and date this.
