-logo.jpg "plista (part of GroupM)"){kind=logo}
plista (part of GroupM)
We make digital advertising easy and accessible to everyone
72 employees · est. 2008 · Berlin, Germany
Sharethrough
Bringing Human-Centric Technology to Programmatic Advertising
46 employees · est. 2008 · New York, United States
plista (part of GroupM) is the larger of the two.
Side-by-Side Comparison
| Metric | plista (part of GroupM) | Sharethrough |
|---|---|---|
| Founded | ||
| Founded | 2008 | 2008 |
| Headquarters | ||
| Headquarters | Berlin, Germany | New York, United States |
| Employees | ||
| Employees | 72 larger | 46 |
| Industry | ||
| Industry | Advertising, Content Creators, Mobile | Not tracked yet |
| Funding Stage | ||
| Funding Stage | Series A | Acquired |
| Total Funding | ||
| Total Funding | $2.50M | $28.00M |
| Funding Rounds | ||
| Funding Rounds | 3 | 7 |
| Services | ||
| Services | Not tracked yet | Omnichannel Ad Platform, Ad Enhancements, Sustainability Initiatives, Publisher Solutions, Innovative Ad Formats |
| Target Customers | ||
| Target Customers | Not tracked yet | Advertisers, Brands, Media Agencies, Publishers, DSPs |
| Taxonomy | ||
| Taxonomy | Digital Advertising, Data-Driven Advertising, Native Advertising, AI Technology, Recommendation Technology, Real-Time Advertising, Cross-Channel Advertising, Content Monetization, Audience Targeting, Sales Funnel Targeting, Premium Editorial Environments, Behavioral Targeting, Performance Marketing, Content Marketing, Mobile Advertising | Programmatic Advertising, Omnichannel Ad Exchange, Native Advertising, Digital Media Monetization, Advertising Technology, Branded Content Distribution, User Experience Optimization, Sustainable Advertising Ecosystem, Non-interruptive Ad Formats, Video Advertising, Mobile Monetization, Content Distribution, Advertising Automation, Supply Side Platform, Technology Innovation |
| Website | ||
| Website | plista.com | sharethrough.com |
About plista (part of GroupM)
plista (part of GroupM), founded in 2008, is headquartered in Germany and operates in the Advertising, Content Creators, Mobile, and AdTech industries. The company's slogan, "We make digital advertising easy and accessible to everyone," aligns with its mission to simplify and enhance the digital adv...
About Sharethrough
Sharethrough, founded in 2008, has solidified its position as a leader in the programmatic advertising space through its strategic merger with District M in February 2021. Operating as a significant independent global ad exchange, Sharethrough innovatively connects publishers and advertisers while s...
We will tell you when either one moves
BounceWatch watches plista (part of GroupM) and Sharethrough for new funding, fast hiring, new executives and a change of software vendor. When one happens, we email you the same day.
Funding, hiring, leadership and stack changes at plista (part of GroupM... and Sharethrough — by email.
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Related Comparisons
Compiled from the BounceWatch company index. We last looked at plista (part of GroupM) on 2 Mar 2026, and Sharethrough on 20 Apr 2026. Where a field is blank here, it means we have not recorded it — not that the answer is zero. How we source and date this.
