Properly
Buy when you find the home you love, move on your timeline, then sell your old home from the comforts of your new one.
31 employees · est. 2018 · Toronto, Canada
Wayhome
Home buying help when a mortgage doesn't work 💸🏡
30 employees · est. 2016 · London, United Kingdom
Wayhome is the older company (2018 vs 2016).
1 signal in the last 90 days
Side-by-Side Comparison
| Metric | Properly | Wayhome |
|---|---|---|
| Founded | ||
| Founded | 2018 | 2016 older |
| Headquarters | ||
| Headquarters | Toronto, Canada | London, United Kingdom |
| Employees | ||
| Employees | 31 | 30 |
| Industry | ||
| Industry | Internet, Real Estate | Financial Services, Fintech, Prop Tech |
| Funding Stage | ||
| Funding Stage | Series B | Series A |
| Total Funding | ||
| Total Funding | $202.00M | $21.10M |
| Funding Rounds | ||
| Funding Rounds | 6 | 4 |
| Services | ||
| Services | Not tracked yet | Providing a pathway to homeownership with minimal upfront cost, Fixed monthly living payments for five years, Management of home purchasing and tenancy processes, Offering a 10% purchase discount as a deposit alternative |
| Target Customers | ||
| Target Customers | Not tracked yet | Potential homebuyers seeking alternative paths to ownership, Individuals unable to afford traditional cash deposits, Renters looking to transition to homeowners |
| Taxonomy | ||
| Taxonomy | Real Estate Technology, Canadian, Home Buying, Home Selling, Home Valuation, Equity Financing, Debt Financing, Toronto, Tech-Enabled, Real Estate Brokerage, Proptech, Digital Transformation, Startup, Investment | Property Sector, Digital B2C, Real Estate, Financial Services, PropTech, FinTech, Debt-free Home Buying, Residential Property Investment, Mortgage Alternative, Homeownership, Pension Fund Investment, Inflation-linked Rent, Asset Class, Home Finance, Wealth Management |
| Website | ||
| Website | properly.ca | wayhome.co.uk |
About Properly
Properly is a Canadian real estate technology company that simplifies the home buying and selling process. Founded in 2018, the company's mission is to enable homeowners to buy their dream home, move in, and sell their old home seamlessly. Properly also provides Canada's most accurate home valuation...
About Wayhome
Wayhome, founded in 2016, is a groundbreaking player in the Financial Services, Fintech, Prop Tech, and Real Estate sectors. Based in the United Kingdom, it offers a novel solution for potential homeowners who do not qualify for traditional mortgage schemes. Through its platform, buyers can own home...
We will tell you when either one moves
BounceWatch watches Properly and Wayhome for new funding, fast hiring, new executives and a change of software vendor. When one happens, we email you the same day.
Funding, hiring, leadership and stack changes at Properly and Wayhome — by email.
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Compiled from the BounceWatch company index. We last looked at Properly on 12 Sep 2024, and Wayhome on 3 Jul 2025. Where a field is blank here, it means we have not recorded it — not that the answer is zero. How we source and date this.