Wayhome logo β€” Home buying help when a mortgage doesn't work πŸ’ΈπŸ‘

Wayhome

Home buying help when a mortgage doesn't work πŸ’ΈπŸ‘

Founded 2016 United Kingdom London, United Kingdom 30 employees Series A Total: $21.10M Financial Services, Fintech +2

General Information

Company Name Wayhome
Founded Year 2016
Location United Kingdom London, United Kingdom
Founders / Decision Makers
Team member
Employees 30
Industries Financial Services, Fintech, Prop Tech +1
Funding Stage Series A
Business Model Platform, B2B2C, Embedded Finance
Revenue Model Leasing/Rental, Service Fee, One Time Purchase
Social

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About Wayhome

Wayhome, founded in 2016, is a groundbreaking player in the Financial Services, Fintech, Prop Tech, and Real Estate sectors. Based in the United Kingdom, it offers a novel solution for potential homeowners who do not qualify for traditional mortgage schemes. Through its platform, buyers can own homes worth up to eight times their income with just a 5% deposit.

This innovative approach not only benefits homeowners but also opens up residential properties as a promising asset class for pension funds. Investors gain from inflation-linked rent on the property portion not owned by the occupier, providing a sustainable income stream.

On 27 April 2023, Wayhome secured a notable Β£8.00M Series A investment. Key investors include Augmentum Fintech, Allianz X, Love Ventures, Volution, and Cur8 Capital. The company’s unique model highlights its potential for significant impact in property markets, presenting a compelling opportunity for investors seeking innovation and high returns.

Taxonomy: Property sector, Digital B2C, Real estate, Financial services, PropTech, FinTech, Debt-free home buying, Residential property investment, Mortgage alternative, Homeownership, Pension fund investment, Inflation-linked rent, Asset class, Home finance, Wealth management

Services & Products

Providing a pathway to homeownership with minimal upfront cost
Fixed monthly living payments for five years
Management of home purchasing and tenancy processes
Offering a 10% purchase discount as a deposit alternative

Target Customers

Potential homebuyers seeking alternative paths to ownership Individuals unable to afford traditional cash deposits Renters looking to transition to homeowners

Funding Rounds & Investors (4)

View All
Funding Stage Amount Investors Lead Investors Date
Series A Β£8.00M 5
Augmentum Fintech, Allianz X +3
01 Apr 2023
Seed Β£3.10M 1
Republic Europe
01 Nov 2022
Seed Β£10.00M 2
Anthemis Group, Augmentum Fintech
01 Sep 2018
Grant Undisclosed 1
Pitch@Palace
01 Oct 2017

Wayhome Alternatives & Competitors

View All Alternatives
Wayhome vs
Kettel Homes
Kettel Homes United Kingdom

The UK's first open market rent-to-own programme that helps first-time buyers achieve their goal of...

Pre-Seed
6 employees
Fintech, Information Technology
Wayhome vs
Keyzy
Keyzy United Kingdom

A better path to home ownership so you can live your best life in your future home. Sign up at http...

Seed
14 employees
Financial Services, Fintech
Wayhome vs
NUMAI
NUMAI Lithuania

The first independent Rent2Buy operator in the EU.

Debt Financing
16 employees
Prop Tech, Real Estate

FAQ About Wayhome

Home buying help when a mortgage doesn't work πŸ’ΈπŸ‘
Wayhome was founded in 2016.
Wayhome is headquartered in London, United Kingdom.
Wayhome operates in Financial Services, Fintech, Prop Tech and Real Estate. Its work centres on Property sector, Digital B2C, Real estate and Financial services. Its customers include Potential homebuyers seeking alternative paths to ownership, Individuals unable to afford traditional cash deposits and Renters looking to transition to homeowners.
Wayhome has a Platform, B2B2C and Embedded Finance business model. Its revenue comes from Leasing/Rental, Service Fee and One Time Purchase.
Wayhome has approximately 30 employees.
Wayhome has completed 4 funding rounds, raising a total of $21.10M. The latest funding stage is Series A.
Wayhome offers: Providing a pathway to homeownership with minimal upfront cost, Fixed monthly living payments for five years, Management of home purchasing and tenancy processes, Offering a 10% purchase discount as a deposit alternative.
Top alternatives and competitors to Wayhome include Kettel Homes, Keyzy, NUMAI, Haus.com, Real Estate Investment Finance. These companies operate in related industries and serve comparable markets. You can compare them side by side on Bounce Watch.
Wayhome and Kettel Homes are both companies in similar industries. Compare their funding, team size, growth signals, and market position on Bounce Watch to see which one fits your needs.

Source: BounceWatch company record for Wayhome, https://bouncewatch.com/company/wayhome, updated 23 July 2026. When citing, please name BounceWatch and link this page.

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