Samba TV
We create data at the heart of TV, powering a more scientific approach to advertising and a better viewing experience.
361 employees · est. 2008 · San Francisco, United States
Samba TV is the older company (2008 vs 2018); Samba TV is the larger of the two.
Side-by-Side Comparison
| Metric | Samba TV | TVekstra |
|---|---|---|
| Founded | ||
| Founded | 2008 older | 2018 |
| Headquarters | ||
| Headquarters | San Francisco, United States | Istanbul, Turkey |
| Employees | ||
| Employees | 361 larger | 27 |
| Industry | ||
| Industry | Not tracked yet | Marketing, Media |
| Funding Stage | ||
| Funding Stage | Unknown | Acquired |
| Total Funding | ||
| Total Funding | $75.50M | $5.00M |
| Funding Rounds | ||
| Funding Rounds | 6 | 1 |
| Services | ||
| Services | Viewership Data Solutions, Omniscreen Measurement, Ad Targeting Strategies, Cross-category Consumer Insights | Addressable TV Technology, HbbTV Application, Advertising Solutions, Advanced Technology Solutions, Media Sales |
| Target Customers | ||
| Target Customers | Television Networks, Streaming Services, Pharma Industry, Advertisers and Marketers, Business Analysts | Broadcasters, Advertisers, Publishers, Global Broadcasters |
| Taxonomy | ||
| Taxonomy | TV Data Solutions, Audience Measurement, Content Discovery, Connected Devices, Smart TV Technology, Automatic Content Recognition, Streaming Analytics, Ad Mediation, Multiscreen Advertising, Addressable TV Advertising, Mobile Video Ads, Interactive TV, OTT Platforms, TV Analytics | Addressable TV Advertising, Targeted Advertising, Data Driven Marketing, Gamification, Interactive TV Ads, Real-Time Analytics, Broadcast Monetization, Ad Inventory Management, OTT Solutions, HbbTV Technology, Auto Content Recognition, Video Completion Rate, Advanced Television Solutions, Ad Campaign Management, Viewer Engagement |
| Website | ||
| Website | samba.tv | tvekstra.com |
About Samba TV
Samba TV is innovating the television landscape by embedding its technology across Smart TVs to improve the viewer experience. Founded in 2008 and headquartered in the United States, the company is addressing challenges in content discovery and audience engagement in an increasingly fragmented media...
About TVekstra
TVekstra, founded in 2018 and headquartered in Turkey, is pioneering addressable TV advertising in Turkey and Azerbaijan, with a vision for international expansion. Positioned within the Marketing and Media industries, TVekstra is redefining television advertising through its cutting-edge platform,...
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Funding, hiring, leadership and stack changes at Samba TV and TVekstra — by email.
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Compiled from the BounceWatch company index. We last looked at Samba TV on 22 Jan 2026, and TVekstra on 13 Aug 2026. Where a field is blank here, it means we have not recorded it — not that the answer is zero. How we source and date this.