Sanity
The Content Operating System for the AI era. Structured content that powers websites, apps, and agentic applications.
295 employees · est. 2018 · San Francisco, United States
Simple [A] is the older company (2018 vs 2012); Sanity is the larger of the two.
Side-by-Side Comparison
| Metric | Sanity | Simple [A] |
|---|---|---|
| Founded | ||
| Founded | 2018 | 2012 older |
| Headquarters | ||
| Headquarters | San Francisco, United States | Austin, United States |
| Employees | ||
| Employees | 295 larger | 29 |
| Industry | ||
| Industry | Internet, Platforms, SaaS | Information Technology |
| Funding Stage | ||
| Funding Stage | Corporate Round | Not tracked yet |
| Total Funding | ||
| Total Funding | $50.70M | Not tracked yet |
| Funding Rounds | ||
| Funding Rounds | 4 | Not tracked yet |
| Services | ||
| Services | Content Operations Automation, Content Management Systems, AI-Powered Personalization, Structured Content Platform, Custom Content Applications | Not tracked yet |
| Target Customers | ||
| Target Customers | E-commerce Brands, Content Teams, Developers Building Web and Mobile Apps, Digital Marketing Agencies, Large Enterprises Managing Multiple Brands | Not tracked yet |
| Taxonomy | ||
| Taxonomy | Content Operating System, Headless CMS, Composable Content, Digital Experience Platforms, Developer Tools, APIs & SDKs, Content Modeling, Real-time Collaboration, Structured Content, Content Operations, AI Content Solutions, Omnichannel Content, Content Workflows, Enterprise Content Management, Cloud-native Development | Content Intelligence, Omnichannel Publishing, Digital Transformation, Content Engineering, Content Strategy, Content Modeling, Content Marketing, Web Content Management, UXD (User Experience Design), SEO (Search Engine Optimization), AI (Artificial Intelligence), Taxonomies, Bilingual Development, Application Development, Training & Consulting |
| Website | ||
| Website | sanity.io | simplea.com |
About Sanity
Sanity positions itself as a pivotal player in the emerging landscape of AI-driven content management with its slogan, "The Content Operating System for the AI era." Founded in 2018 and headquartered in the United States, it has rapidly become an essential tool for companies needing intelligent cont...
![Simple [A] logo](https://space.bouncewatch.com/images/1315190/Simple-[A]-logo.jpg){kind=logo}
About Simple [A]
Simple [A] is an Information Technology startup founded in 2012 and headquartered in the United States. The company's slogan, "The Content Intelligence Service," encompasses its core mission. Simple [A] collaborates with enterprise leaders to enhance their content assets, expand their reach across m...
We will tell you when either one moves
BounceWatch watches Sanity and Simple [A] for new funding, fast hiring, new executives and a change of software vendor. When one happens, we email you the same day.
Funding, hiring, leadership and stack changes at Sanity and Simple [A] — by email.
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Compiled from the BounceWatch company index. We last looked at Sanity on 30 Apr 2026, and Simple [A] on 27 Oct 2024. Where a field is blank here, it means we have not recorded it — not that the answer is zero. How we source and date this.