Shopa
Building an integrated market for informal retailers in Africa by delivering fast-moving consumer goods to small shops.
6 employees · est. 2020 · Ghana
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SimpleMarket Inc. (BetaStore.co)
B2B marketplace platform solving the challenges of restocking and financing for neighborhood retailers.
83 employees · est. 2020 · Wilmington, United States
SimpleMarket Inc. (BetaStore.co) is the larger of the two.
Side-by-Side Comparison
| Metric | Shopa | SimpleMarket Inc. (BetaStore.co) |
|---|---|---|
| Founded | ||
| Founded | 2020 | 2020 |
| Headquarters | ||
| Headquarters | Ghana | Wilmington, United States |
| Employees | ||
| Employees | 6 | 83 larger |
| Industry | ||
| Industry | Manufacturing, Retail | B2B, E-Commerce, Lending and Investments |
| Funding Stage | ||
| Funding Stage | Grant | Series A |
| Total Funding | ||
| Total Funding | $320.00K | $3.20M |
| Funding Rounds | ||
| Funding Rounds | 2 | 3 |
| Services | ||
| Services | Not tracked yet | Online retail, digital products, virtual assistants, smart home devices, mobile applications, gaming industry |
| Target Customers | ||
| Target Customers | Not tracked yet | Consumers, gamers, tech enthusiasts, smart home users, online shoppers |
| Taxonomy | ||
| Taxonomy | Informal Retail Market, Fast-moving Consumer Goods, Africa, Small Shop Owners, Digital Integration, Supply Chain, Delivery Services, Small Business Growth, Supplier Sourcing, Buy Now Pay Later, Marketplace Platform, Last-mile Delivery, Digital Transformation | B2B Marketplace Platform, Retail Distribution, MSME Credit, Ecommerce, B2B SaaS, Marketplace Platform, Informal Economy |
| Website | ||
| Website | shopa.life | betastore.co |
About Shopa
Shopa is a Ghana-based startup with a mission to revolutionize the informal retail sector in Africa. Founded in 2019, the company is focused on creating an integrated market for informal retailers by streamlining the delivery of fast-moving consumer goods to small shops across the continent. One of...
About SimpleMarket Inc. (BetaStore.co)
SimpleMarket Inc. (BetaStore.co) is a B2B marketplace platform that aims to address the challenges faced by neighborhood retailers related to restocking and financing. The company operates in the intricate and inefficient African food supply chain, where more than 10 million informal retail outlets...
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BounceWatch watches Shopa and SimpleMarket Inc. (BetaStore.co) for new funding, fast hiring, new executives and a change of software vendor. When one happens, we email you the same day.
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Compiled from the BounceWatch company index. We last looked at Shopa on 12 Sep 2024, and SimpleMarket Inc. (BetaStore.co) on 12 Jun 2025. Where a field is blank here, it means we have not recorded it — not that the answer is zero. How we source and date this.
