MarketForce
MarketForce is the #1 B2B retail distribution network in Africa 🇰🇪 🇺🇬 🇹🇿 🇷🇼 🇳🇬 . We power RejaReja app
208 employees · est. 2018 · Nairobi, Kenya
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SimpleMarket Inc. (BetaStore.co)
B2B marketplace platform solving the challenges of restocking and financing for neighborhood retailers.
83 employees · est. 2020 · Wilmington, United States
MarketForce is the older company (2018 vs 2020); MarketForce is the larger of the two.
Side-by-Side Comparison
| Metric | MarketForce | SimpleMarket Inc. (BetaStore.co) |
|---|---|---|
| Founded | ||
| Founded | 2018 older | 2020 |
| Headquarters | ||
| Headquarters | Nairobi, Kenya | Wilmington, United States |
| Employees | ||
| Employees | 208 larger | 83 |
| Industry | ||
| Industry | Financial Services, Fintech, Information Technology | B2B, E-Commerce, Lending and Investments |
| Funding Stage | ||
| Funding Stage | Equity Crowdfunding | Series A |
| Total Funding | ||
| Total Funding | $104.50M | $3.20M |
| Funding Rounds | ||
| Funding Rounds | 14 | 3 |
| Services | ||
| Services | Not tracked yet | Online retail, digital products, virtual assistants, smart home devices, mobile applications, gaming industry |
| Target Customers | ||
| Target Customers | Not tracked yet | Consumers, gamers, tech enthusiasts, smart home users, online shoppers |
| Taxonomy | ||
| Taxonomy | B2B Retail Distribution, Retail Technology, Fintech Platform, Sub-Saharan Africa, Consumer Brands, Digital Financial Services, Merchants, Informal Economy, Asset-light Business Model, Marketplace, Digital Payments, Financial Inclusion, Africa | B2B Marketplace Platform, Retail Distribution, MSME Credit, Ecommerce, B2B SaaS, Marketplace Platform, Informal Economy |
| Website | ||
| Website | marketforce.io | betastore.co |
About MarketForce
MarketForce, founded in 2018 and headquartered in Kenya, is revolutionizing the B2B retail distribution network in Africa, boasting operations in countries such as Kenya, Uganda, Tanzania, Rwanda, and Nigeria. They leverage their platform, the RejaReja app, to fill critical gaps in the supply and di...
About SimpleMarket Inc. (BetaStore.co)
SimpleMarket Inc. (BetaStore.co) is a B2B marketplace platform that aims to address the challenges faced by neighborhood retailers related to restocking and financing. The company operates in the intricate and inefficient African food supply chain, where more than 10 million informal retail outlets...
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BounceWatch watches MarketForce and SimpleMarket Inc. (BetaStore.co) for new funding, fast hiring, new executives and a change of software vendor. When one happens, we email you the same day.
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Compiled from the BounceWatch company index. We last looked at MarketForce on 12 Sep 2024, and SimpleMarket Inc. (BetaStore.co) on 12 Jun 2025. Where a field is blank here, it means we have not recorded it — not that the answer is zero. How we source and date this.
