Similarweb
Similarweb (NYSE:SMWB) powers businesses with the best digital data
1288 employees · est. 2009 · New York, United States
Similarweb is the older company (2009 vs 2019); Similarweb is the larger of the two.
Side-by-Side Comparison
| Metric | Similarweb | Treyd |
|---|---|---|
| Founded | ||
| Founded | 2009 older | 2019 |
| Headquarters | ||
| Headquarters | New York, United States | Stockholm, Sweden |
| Employees | ||
| Employees | 1288 larger | 73 |
| Industry | ||
| Industry | AI, Analytics, Marketing | Not tracked yet |
| Funding Stage | ||
| Funding Stage | Post Ipo Secondary | Series A |
| Total Funding | ||
| Total Funding | $262.68M | $25.09M |
| Funding Rounds | ||
| Funding Rounds | 11 | 6 |
| Services | ||
| Services | Web and App Intelligence, Market and Competitor Analysis, SEO and PPC Strategy, Sales and Lead Enrichment, Consumer and Shopper Intelligence, Digital Advertising Intelligence, Data-as-a-Service, Advisory and Custom Reporting | Invoice financing, Inventory financing, Supplier invoice financing, Financial support for supply chain services, Marketing cost financing |
| Target Customers | ||
| Target Customers | Ecommerce Operators, Marketing Agencies, B2B Sales Teams, Retailers, Digital Advertisers, App Developers, Investors, Market Researchers | Retail businesses, Fashion industry, Furniture sector, Wholesale, Electronics industry, Manufacturers |
| Taxonomy | ||
| Taxonomy | Digital Data Analytics, Market Intelligence, Web Traffic Monitoring, Mobile App Traffic Analysis, Digital Market Share Growth, Competitive Insights, Sales Intelligence, Investor Intelligence, ECommerce Intelligence, Digital Marketing Intelligence, SEO Insights, SEM/PPC Analytics, Audience Analysis, B2B Sales Prospecting, Alternative Data | B2B Fintech, Buy-Now-Pay-Later, Consumer Goods Financing, Supply Chain Solutions, Growth Enablement, Sustainable Freight, Cash Flow Management, Payment Solutions, Invoice Financing, Startup, Investment-backed, Trade Finance, Market Expansion |
| Website | ||
| Website | similarweb.com | treyd.io |
About Similarweb
Similarweb (NYSE:SMWB) is a prominent player in the digital data industry, harnessing the power of digital insights to give businesses a competitive edge. Established in 2009 and headquartered in the United States, the company operates in key industries such as AI, Analytics, and Marketing. The com...
About Treyd
Treyd, founded in 2019, is a fast-growing B2B fintech company headquartered in Sweden. The company’s innovative solution allows consumer goods companies to “Sell first. Pay suppliers later,” enabling them to scale efficiently without the financial strain of upfront supplier payments. By utilizing a...
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Funding, hiring, leadership and stack changes at Similarweb and Treyd — by email.
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Compiled from the BounceWatch company index. We last looked at Similarweb on 16 Jan 2026, and Treyd on 17 Oct 2025. Where a field is blank here, it means we have not recorded it — not that the answer is zero. How we source and date this.