Smart Connections vs Way
Smart Connections
Data-driven marketing agency voor waardevolle verbinding
36 employees · est. 2007 · Utrecht, The Netherlands
Smart Connections is the older company (2007 vs 2020); Way is the larger of the two.
Side-by-Side Comparison
| Metric | Smart Connections | Way |
|---|---|---|
| Founded | ||
| Founded | 2007 older | 2020 |
| Headquarters | ||
| Headquarters | Utrecht, The Netherlands | Austin, United States |
| Employees | ||
| Employees | 36 | 57 larger |
| Industry | ||
| Industry | Advertising, Analytics, Information Technology | Information Technology, Marketing |
| Funding Stage | ||
| Funding Stage | Not tracked yet | Series A |
| Total Funding | ||
| Total Funding | Not tracked yet | $20.00M |
| Funding Rounds | ||
| Funding Rounds | Not tracked yet | 1 |
| Services | ||
| Services | insight generation, strategy planning, organizational development, technology implementation | Not tracked yet |
| Target Customers | ||
| Target Customers | businesses seeking customer engagement, organizations focusing on customer-centric strategies, companies undergoing digital transformation | Not tracked yet |
| Taxonomy | ||
| Taxonomy | Data-driven MarketingCustomer Experience ManagementCRM SoftwareMarketing AutomationCustomer Relationship ManagementEmail Marketing +7 | Experiential PlatformBrand ActivationsCustomer JourneyTechnology IntegrationBespoke ExperiencesBrand Interaction +5 |
| Website | ||
| Website | smartconnections.nl | way.co |
About Smart Connections
Smart Connections, founded in 2007, is a data-driven marketing agency headquartered in The Netherlands. Their aim is to enhance organizational success by helping companies prioritize customer-centric strategies. Utilizing a comprehensive 360° approach, they aid businesses in understanding customers...
About Way
Way is a 2020-founded Information Technology startup with the slogan "Unlock the power of experiences." The company offers an all-in-one experiential platform that integrates highly bespoke curated experiences, one-time brand activations, and recurring experiential resources. By doing so, Way elimin...
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Related Comparisons
Compiled from the BounceWatch company index. We last looked at Smart Connections on 6 Jul 2026, and Way on 12 Sep 2024. Where a field is blank here, it means we have not recorded it — not that the answer is zero. How we source and date this.
