Soft Surroundings
Effortless Style. Inspired Life.
488 employees · est. 1999 · Creve Coeur, United States
Soft Surroundings is the older company (1999 vs 2017); Soft Surroundings is the larger of the two.
Side-by-Side Comparison
| Metric | Soft Surroundings | The August Company |
|---|---|---|
| Founded | ||
| Founded | 1999 older | 2017 |
| Headquarters | ||
| Headquarters | Creve Coeur, United States | India |
| Employees | ||
| Employees | 488 larger | 3 |
| Industry | ||
| Industry | E-Commerce, Fashion, Lifestyle | E-Commerce, Fashion, Retail |
| Funding Stage | ||
| Funding Stage | Acquired | Not tracked yet |
| Total Funding | ||
| Total Funding | Not tracked yet | Not tracked yet |
| Funding Rounds | ||
| Funding Rounds | 1 | Not tracked yet |
| Services | ||
| Services | Online Shopping Platform, Fashion Retail, Personalized Style Guides, Shipping and Delivery, Customer Support | Not tracked yet |
| Target Customers | ||
| Target Customers | Women, Petite Women, Fashion-Conscious Shoppers, Home and Wellness Buyers, Discount Seekers | Not tracked yet |
| Taxonomy | ||
| Taxonomy | Women's Apparel, Boutique Brand, Female-founded, Artisanal Details, Exclusive Designs, Quality Craftsmanship, Home Goods, Accessories, Online Retail, Personalized Customer Service, Catalog Shopping, Comfort Clothing, St. Louis-based, Unique Designs, Luxury Retail | Sustainable Fashion, Contemporary Indian Designs, Women's Business Wear, Formal Wear For Women, Conscious Fashion, Ethical Fashion, Sustainable Practices, Lifestyle Brand, Functional Designs, Women Empowerment, Environmentally Friendly Fashion |
| Website | ||
| Website | softsurroundings.com | theaugustco.com |
About Soft Surroundings
Soft Surroundings, a female-founded company based in St. Louis, Missouri, has been inspiring women with its curated offerings in E-Commerce, Fashion, and Lifestyle since its founding in 1999. The brand's slogan, "Effortless Style. Inspired Life.", underscores its emphasis on celebrating femininity t...
About The August Company
The August Company is a lifestyle brand that celebrates and harnesses designs that are quintessentially Indian with a contemporary touch. Founded in 2017, the company's slogan "Contemporary Designs for the Conscious World" reflects its commitment to creating fashion that is not only aesthetically ap...
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Funding, hiring, leadership and stack changes at Soft Surroundings and The August Company — by email.
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Compiled from the BounceWatch company index. We last looked at Soft Surroundings on 3 Feb 2026, and The August Company on 13 Nov 2024. Where a field is blank here, it means we have not recorded it — not that the answer is zero. How we source and date this.
