Soft Surroundings
Effortless Style. Inspired Life.
488 employees · est. 1999 · Creve Coeur, United States
Zivame
India’s No. 1 intimate wear brand with stunning products ranging from everyday styles to high-fashion collections !
559 employees · est. 2011 · India
Soft Surroundings is the older company (1999 vs 2011); Zivame is the larger of the two.
Side-by-Side Comparison
| Metric | Soft Surroundings | Zivame |
|---|---|---|
| Founded | ||
| Founded | 1999 older | 2011 |
| Headquarters | ||
| Headquarters | Creve Coeur, United States | India |
| Employees | ||
| Employees | 488 | 559 larger |
| Industry | ||
| Industry | E-Commerce, Fashion, Lifestyle | E-Commerce, Fashion, Internet |
| Funding Stage | ||
| Funding Stage | Acquired | Secondary Market |
| Total Funding | ||
| Total Funding | Not tracked yet | $651.70M |
| Funding Rounds | ||
| Funding Rounds | 1 | 7 |
| Services | ||
| Services | Online Shopping Platform, Fashion Retail, Personalized Style Guides, Shipping and Delivery, Customer Support | Not tracked yet |
| Target Customers | ||
| Target Customers | Women, Petite Women, Fashion-Conscious Shoppers, Home and Wellness Buyers, Discount Seekers | Not tracked yet |
| Taxonomy | ||
| Taxonomy | Women's Apparel, Boutique Brand, Female-founded, Artisanal Details, Exclusive Designs, Quality Craftsmanship, Home Goods, Accessories, Online Retail, Personalized Customer Service, Catalog Shopping, Comfort Clothing, St. Louis-based, Unique Designs, Luxury Retail | B2C, E-Commerce, Fashion, Lifestyle, Internet, Technology, Digital, Innovation, Apparel, Service, Inclusion, Lingerie, Sales |
| Website | ||
| Website | softsurroundings.com | zivame.com |
About Soft Surroundings
Soft Surroundings, a female-founded company based in St. Louis, Missouri, has been inspiring women with its curated offerings in E-Commerce, Fashion, and Lifestyle since its founding in 1999. The brand's slogan, "Effortless Style. Inspired Life.", underscores its emphasis on celebrating femininity t...
About Zivame
Zivame is a leading Indian intimate wear brand, offering a wide range of products from everyday styles to high-fashion collections. Founded in 2011, the company has been dedicated to helping women shop for intimate wear with confidence, comfort, and choice. With an excellent online shopping experien...
We will tell you when either one moves
BounceWatch watches Soft Surroundings and Zivame for new funding, fast hiring, new executives and a change of software vendor. When one happens, we email you the same day.
Funding, hiring, leadership and stack changes at Soft Surroundings and Zivame — by email.
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Compiled from the BounceWatch company index. We last looked at Soft Surroundings on 3 Feb 2026, and Zivame on 12 Sep 2024. Where a field is blank here, it means we have not recorded it — not that the answer is zero. How we source and date this.