ThredUp
Fashion, meet Forever | Buy, sell, and explore your secondhand style
1079 employees · est. 2009 · Oakland, United States
Trove
We power trade-in and resale for beloved brands, delivering sustainable and profitable growth at scale.
186 employees · est. 2012 · Brisbane, United States
ThredUp is the older company (2009 vs 2012); ThredUp is the larger of the two.
Side-by-Side Comparison
| Metric | ThredUp | Trove |
|---|---|---|
| Founded | ||
| Founded | 2009 older | 2012 |
| Headquarters | ||
| Headquarters | Oakland, United States | Brisbane, United States |
| Employees | ||
| Employees | 1079 larger | 186 |
| Industry | ||
| Industry | E-Commerce, Fashion, Retail | E-Commerce, Retail, Marketing |
| Funding Stage | ||
| Funding Stage | Series F | Series C |
| Total Funding | ||
| Total Funding | $304.12M | $36.60M |
| Funding Rounds | ||
| Funding Rounds | 8 | 4 |
| Services | ||
| Services | Not tracked yet | Branded Resale Sites, Integrated Used & New Commerce, Returns Processing, Routing Automation, Pricing Optimization, Resale Messaging |
| Target Customers | ||
| Target Customers | Not tracked yet | Fashion Brands, Retailers, Sustainable Business Advocates, E-commerce Platforms, Conscious Consumers |
| Taxonomy | ||
| Taxonomy | Not tracked yet | Resale Platform, Trade-in Technology, White-label Solutions, Brand Partnerships, Retail Operations, Profitability, Customer Lifetime Value, Omnichannel Sales, Brand Authenticity, Data Insights, Sustainable Growth |
| Website | ||
| Website | thredup.com | yerdle.com |
About ThredUp
ThredUp, founded in 2009 and headquartered in the United States, is revolutionizing the resale industry with technology and a mission to inspire consumers to prioritize secondhand fashion. Known for its slogan, "Fashion, meet Forever | Buy, sell, and explore your secondhand style," ThredUp has estab...
About Trove
Trove, founded in 2012 and headquartered in the United States, is transforming the E-Commerce, Retail, and Marketing industries through its innovative platform that supports trade-in and resale for major brands. Leading with the slogan "We power trade-in and resale for beloved brands, delivering sus...
We will tell you when either one moves
BounceWatch watches ThredUp and Trove for new funding, fast hiring, new executives and a change of software vendor. When one happens, we email you the same day.
Funding, hiring, leadership and stack changes at ThredUp and Trove — by email.
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Compiled from the BounceWatch company index. We last looked at ThredUp on 20 Oct 2025, and Trove on 12 Sep 2024. Where a field is blank here, it means we have not recorded it — not that the answer is zero. How we source and date this.